Originally Posted by bigj505
Nike didn't get burned.
This, not even a bit. NT might see it that way because we didn't get to see Bron Bron rocking his kicks what many on here loved. But at full retail or discounted prices...the XI still moved, and of course a little help from the Soldier line as well.
Here's is a small excerpt from a Forbes article entitled "LeBron and Durant have the NBA's best selling signature sneakers" and it was published on Feb 6, 2014...not even at the end of the XI cycle...
James remains the NBA’s leading shoe salesman. Nike sold $300 million of his signature sneakers last year, as he picked up his fourth MVP trophy and second NBA title. Sales were flat versus the prior year after a 50% jump in 2012. James is the NBA’s leading endorser pulling in $42 million a year and Nike represents his biggest paycheck at an estimated $20 million a year.
James caused a stir early in the NBA season when he rarely wore his Nike LeBron 11s during games. In the Heat’s first 18 games, James wore his new kicks only two complete games, according to the Wall Street Journal. Nike tweaked the shoes to fit the specifications of the six-foot-eight, 250 pound James and he has been wearing them regularly ever since. Sales for the LeBron 11, which retail for $200, were up early in the season before flattening out over the holidays. Powell doesn’t think the James’ fit issues had any effect on sales. “These shoes are custom made for athletes,” he says. “Cosmetically the shoe looks the same, but it is not same shoe.”
And here are the 2014 Sig shoe sales with LeBron at the top
Signature Shoe Sales 2014, not to mention the $300 million from 2013.
LeBron James: $340 million (Nike)
Kevin Durant: $195 million (Nike)
Kobe Bryant: $105 million (Nike)
Chris Paul: $32 million (Nike/Jordan)
Derrick Rose: $32 million (Adidas)
Carmelo Anthony: $30 million (Nike/Jordan)
John Wall: $8 million (Adidas)
Dwight Howard: $1.5 million (Adidas)