Originally Posted by The Collector
I disagree. FK was new tech for the Kobe 9. The design of the shoe directly impacts how that tech works. Like a car engine. You wouldn't put a race engine inside a Hummer. You build the body to accommodate the engine. If anything it goes hand and hand.
I seriously doubt Nike says here's new tech to their designers and cares not how they incorporate it.
disagree all you want. but dating back to the beginning of the company they have always said that they design shoes around innovation and functionality, then incorporate colors to highlight that tech (this is where colors like volt and infrared were born). aesthetics of the shoe has always come after that. its just fortunate that the shoes crossed over into pop culture...with the help of marketing and MJ, bo jackson etc etc.
i am not just pulling this out of my cornhole. all you have to do is go on youtube and watch a few documentaries on nike. i used to work for nike (corporate) so this is a part of your "nike bible" per se.
back in the days, leather was for strength and stability, mesh was for breathability
hyperfuse and flywire. did they expose that flywire and make it pink so that you'll want to wear it with your tight chinos or joggers? NO. they did it to highlight the technology itself FIRST. it just so happens that it catches your eye as well.
as stated before, now things are different with colorways though. but the principles remain the same.