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I can't tell if these will be a hypebeast shoe or complete flop, leaning towards the latter
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I HIGHLY doubt these will flop. Judging from colorways and how Nike will release them i'd say the first few pairs will catch fire after that idk.
JPS
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tell us about the massive amount of baseball players who sell out sneakers?
my captain Jeter don't count
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I think you missed the point...Bo was marketed as an athlete...a trainer...a runner a scorer an everything kind of athlete...didn't matter what sport...the majority of his spots had him in training mode not actually playing on the field...
There is a world outside of sneakers homie...marketability doesn't mean just selling sneakers it means selling product....Again it can be hard to make the connection to NFL cause you don't see there faces every week...yes you may know the name...but most of these guys you wouldn't recognize in public ( if not for the jewelry and entourages)
And you are correct it is extremely difficult for MLB to sell sneakers because they don't wear them on the field...yea CC can wear 11's with spikes but it ain't the same...very difficult to make that connection...
But his illiterate *** can sell BOA Wealth Managmement program (ahh the irony)
JPS
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i won't get started on overall marketability for athletes.
my response was based on a claim that football players can't sell sneakers.
that claim is incorrect.
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Name 5 football players of any generation that have sold sneakers? (We can argue about if they sold them well after)
Please exclude BOTH Bo and Deion as they simultaneously played another sport..this is strictly sold kicks off the pure fact they play football
Before you say Barry Sanders he Played in Zoom Turfs they were not sigs.....but if you can't get to 5 we can also debate that....
I'll get you started...
Mike Vick (debatable)
Revis (also debatable)
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I won't argue if the Zoom Turfs were Barry's, but the general consensus was that they were his. They had two models in Lions Colorways. Jerome Bettis shoe sold decent-well as well as Kordell Stewart. The Air Ubiquitous was known as Jerry Rice's shoe(unofficially).
Nike may not have attached names to the turf shoes in the 90s-00s, but most of the people I knew associated them with a specific NFL athlete.
Nike may not have attached names to the turf shoes in the 90s-00s, but most of the people I knew associated them with a specific NFL athlete.
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those sound like color ways as opposed to sigs...
Air mission turfs and speed turfs had some great color ways...and a lot of ballers played in them...but none were marketed and sold as such...
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So when Nike had commercials/ads using certain athletes to promote a shoe, you didn't associate said shoe with athlete?
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Did you just get in to sneakers last year. This is common knowledge.
Then why we never had sneakers for
Adrian Peterson
Tom Brady
Peyton Manning
Brett Favre
That's why football players getting sigs has been spotty, just like big men in the NBA.
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Hype, demand, marketing, & quantity can sell any shoe, point blank.
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People in to sneakers are only a small segment of the consumer. The average person doesn't care about any of that, and that's who they need to sell to. If Yeezy's were made in eight different colorways and 200,000 were released, would they sell?
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now I could be 100% wrong here but RARELY have I seen a Nike Sneaker commercial that wasn't basketball related...loved those Hyperdunk commercials back in the day...
I don't think Nike allocates dollars that way...but I could be wrong
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these will sell, and they will be quite limited
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Revis' shoe is a serious sleeper. Am glad I came upon 3-4 pair in the 30-50 dollar range. I don't see that happening with these. I could be wrong, but the CWs, the funky materials, design, and the fact that it has retro trainer aspects to it will entice new and "old" sneaker people alike. Throw in the NY component of it and I think it could be a winner. Will it be a BO JACKSON type sig shoe- no way, but I doubt that's the realistic goal here.
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My friend outside of sneakers marketing and demand can and does sell anything. Example yesterday's Apple event tons of new products that are basically the same product that people will be lined up and ready to pre-order come release date. Or those four 55 inch led tv's people camp out and line up for on Black Friday, at Bestbuy & Walmart etc. I can truly go on and on with this topic. Never under estimate what hype, exclusivity, an marketing can do on all levels of the consumer.
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JPS
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So Vick ain't sell sneakers?
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Didn't Calvin Johnson have a sig shoe?
JPS
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Yes he did!
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Again, why do we have 10 PG's in the NBA with a sneaker. We have how many football players in the NFL with a sneaker? You have 400 NBA players. They're 1,500+ NFL players and it's the most popular sport in the country. The NBA meanwhile is global.
Stop with the silly discussion.
You think Nike doesn't have 20 football players with their own sneaker, because they don't want to make money?
Stop with the silly discussion.
You think Nike doesn't have 20 football players with their own sneaker, because they don't want to make money?
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damn forgot about those...you can add him to the list which gets you to three...
Interesting thing about the CJ Trainers...which were dope btw...they not exactly quoted as a sig shoe but rather were built on his specs...Nike doesn't credit him in any promo material..but they are noted as being "approved" by him...for whatever that's worth....
Still need two more...
With the three on the list still being very debatable....
Let me say this..I personally think the Air Cruz or Air Vic (not sure of the official name) are very fresh considering the price point...in the Hubs of The east coast...NYC, Boston, MIA, Bmore...these will do very well at retail...outside of that I'm not sure....
These clearly are geared towards the lifestyle/sportswear crowd as there doesn't appear to be any on the field or training tech included...
This debate was if Football players are marketable enough to sell sneakers..and sneakers spefically...and I would have to say the answer is no...
Again its no disrespect to Vic or this model..it's just history is generally deemed to repeat itself....
I completely forgot about them CJ's and I own two pair....on crazy discount.....but those and the Revis prove this point...
Again based on Vic's connections to the "sneaker world" and his obvious use of both Kanye Hype...a little Sock Dart/Frag love..and what appears to be great materials...these should do well in those Boutique sneaker circles...
But to
Magic33
comments...this is such a small demographic...this is not who Nike caters too...especially on this scale...
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JPS
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There are two ways to look at this IMO.
By attaching a football players name to a sneaker, yes. That product will sell a little more with his name pushing the shoe.
Now the question is what "selling sneakers" actually means.
The best football sig ever made probably doesn't come close to your average basketball player in sells. I've heard many say how certain basketball players shoes sit and don't sell. So what's the number that dictates if something sells or not?
By attaching a football players name to a sneaker, yes. That product will sell a little more with his name pushing the shoe.
Now the question is what "selling sneakers" actually means.
The best football sig ever made probably doesn't come close to your average basketball player in sells. I've heard many say how certain basketball players shoes sit and don't sell. So what's the number that dictates if something sells or not?
JPS
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the main issue is that the posters in this thread arguing what sells and doesn't sells are hype beast stans. they assume sells are first day sell outs, ATC and bot fodder, and sneakers drake and young thug wear.
