The fans as usual pay in the end though as Bud will keep increasing the price of their beers, and the paying customers will gladly keep forking over their money not caring.
My buddies and I had an interesting conversation the other day while tailgating: At what price point could the NFL get to for a beer where it would affect purchasing bottom line? Right now we are paying about $7-12 for a beer which as we know is a joke. But no one blinks. How high could they go for a majority of customers to say "I am not buying it"? With how drunk and football-drunk fans are on game day I argued they could go to $20 a beer.