It‘s not just about Kobe though. It‘s more about capturing different consumers. Kind of like turbo and non turbo. By creating a tier, it further preserves the "elite", or "signature" line.
The EM also gives consumers who don‘t wanna pay $200 msrp for somethng similar. Kinda like a watered down version.
I am more curious about the EMs and the sole, because I am all for performance and feel. Not saying the "elite" aren‘t good, but it‘s just marketing.
Nike got smarter by mixing in the CWa with the EMs. Bad for guys like.us who want those Lakers CW. Oh well...
Okay that makes sense! Thank you, so performance wise are the elites and EMs typically pretty comparable then? Or do the elites blow them out of the water? I own about 15 pairs of kobe's, but honestly as a big kobe an, and not really an athletic person, I just get them for fashion lol .