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..... compliance with the Community Reinvestment Act of 1977?
"Honoring" redlined/underserved communities with profitable (and, too often, predatory) lending should never be misconstrued as philanthropy. Going out of your way to attract business from a specific demographic group isn't charity; it's marketing. Are they offering these homebuyers rates below par? Are they even promising to lend AT par? Ten years ago, subprime mortgage lending to erstwhile redlined communities was promoted as an act of kindness. Ultimately, it triggered the largest loss of minority wealth in the nation's history.
This is like McDonald's announcing a plan to sell $185 billion worth of food in Latino communities and spend $10 million offering "nutrition advice" to consumers.
Bingo.
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