Seems like a reach to me, but i immediately thought of that vid of the chick walking around in NY
On the surface it looks like this survey was dumb af; however you really have to dig deep, think critically and apply it to the questions we want answered. Let me explain.
For decades, women and feminine men alike have said that men who buy big trucks are overcompensating for their size. On it's own that's a harmless claim.
....But look at how those big trucks are advertised. We associate trucks with the deep manly voiceovers in commercials advertising construction or farming. Why is the voice always deep and manly?
Surely they could be successful advertising with some hot country girls in daisy dukes and flannel right?
It's because the automotive industry been woke up to the facts that these researchers uncovered. Deep manly voices are relatable to people w/ small balls. This is a big money implication because men's car buying preferences have always been an extension of primitive mating rituals. Now we look to the monkeys and have substantiated the claim that deep voices is the best way to market to people with small balls. Thats an implication worth potentially billions of dollars.