Originally Posted by nickmaz96
why is Sting headlining the ASG halftime show?
NBA knows their target audience when it comes to revenue. I'm sure Sting wasn't cheap either... I guess it's a family show and you wanna cater to the people buying season tickets and spending advertisement money or investing in the brands within Turner Broadcasting - Verizon halftime report, NBA brought to you by KIA etc.
In a perfect would they could've gone Bieber, Future, Travis, Fetty, J. Cole, or Kendrick.... but before I bash it I'm gonna check out Sting and see how it goes. After all, he is a legend.