HYUNDAI Officially Launches GENESIS - 3-Series Fighter at NYAS?

Genesis New York Concept May Hint At BMW 3-Series Rival

The book of Hyundai’s Genesis will add a new chapter at next week’s New York Auto Show with a four-door sports sedan study that may preview the brand’s upcoming BMW 3-Series competitor.

It’s named the New York Concept, and according to a short and rather vague statement from Genesis, it “hints to the athletic elegance of the four-door sports sedan, expressing the design direction that will distinguish forthcoming Genesis products”.

Manfred Fitzgerald, head of Genesis brand, added: “The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the athletic elegance, which characterizes Genesis products.”

The Hyundai group’s newly born luxury brand has already confirmed plans to add a rear-wheel drive BMW 3-series rival called the G70 in 2017, so it makes perfect sense for the Koreans to tease the car - directly or indirectly – at the Big Apple this year.

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Al Audi said:

I've been saying this, makes sense.

I know many here don't like Hyundai obviously but if you ever been up close and person it's like whoa......same with that Kia flagship K900 I think it's called.

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yanky said:

I look twice when seeing Hyundais on the road now to.

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New Genesis G80 Priced Competitively From $41,400

Hyundai's new luxury sedan will start at $41,400. That's for the base model, of course, with the 3.8-liter V6 and rear-wheel drive. Step up to the all-wheel-drive version and you'll be paying an extra $2,500 for a total of $43,900.

But if you want the big 5.0-liter V8, you're going to have to put away an extra chunk of change, because that model, available only in rear-drive form, starts at $54,550 – plus the $950 destination charge that applies to all models.

Now separated under its own brand, the 2017 Genesis G80 is a bit more expensive than the nearly identical 2016 Hyundai Genesis, which started at $38,750. It still represents a heck of a bargain against rivals from more established luxury automakers, though.

The Genesis G80 goes after the mid-luxury segment populated by the likes of the Acura RLX, Infiniti Q70, Lexus GS 350, Audi A6, BMW 5 Series, Mercedes E-Class, Jaguar XF, and Cadillac CTS.

Specify any of those with a comparable six-cylinder engine and you'll be looking at upwards of $50,000 – at which point you could get the eight-cylinder version of the Genesis. While several of those aforementioned rivals are also available with smaller turbo fours, even their prices are higher than the base six-cylinder G80.

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