The biggest factor is the mass proliferation of weekly retros and brand new colorways that have flooded the market but consequently has allowed consumers the luxury of having options and most importantly is now slowly creating the supply to meet the demand. Which is why, for example, Nike/JB saw no need to reproduce the moldy KO Breds anytime soon in spite of the well received hype. Because JB knew that its roster of upcoming releases would be more than enough to satisfy the needs and wants of consumers.
Additionally, the recent price point increases is all part of a master strategic plan designed to secure a new consumer demographic (new sneakerheads entering the game). JB knows that the old regime will be turned off by the new price hikes because we're accustomed to $150 not $200. However JB also knows that it can keep the old regime in check by constantly bringing out the best retros time and time again, week by week, and allowing the old regime to have buying options by making enough pairs to satisfy the demand. This in itself keeps us in the game as consumers despite the rising price points - no matter what we think or say, we are emotionally tied to the product and brand loyalty will never cease because we grew up rocking jordans. They capitalize on this notion big time. Ask yourself how many times have you said "I'm done with Jordans" but a couple months later you're doubling up on Chicago 1s and Cement 4s.
At the same time, "new" and younger generation jordan heads are introduced to the game and these cats have no choice but to accept the $180+ price point cause that's all they know.
And what if $190 MTM 7s or Statue 9s sit for months? Will Nike be hurting because of it? Of course not. Because Nike would have already profited from its sales at 190 a pop, and even if stores put them on sale at $150 plus tax after they've been sitting for months, JB would still eventually sell out all their "sitting stock" at the $150 price point, which is the price we all think they should've been in the first place. And whats funny is that we as consumers will think we are saving money or buying at a bargain if the price on statue 9s is lowered to 140 or 150, when all along we arent really saving because theyve conditioned us to believe that 190 is now the new "regular" price. Believe it or not, oil companies do this exact same type of price conditioning to us when they raise gas prices. They tease us with $2.50 a gallon for three weeks, raise it to $4.25 for a month, and when they lower it to $3.85, we begin to think gas prices are "low" when they shoulda been well below $3.00 the whole time.
So all along, JB still maximizes profit because guess what...JB's manufacturing costs either stay the same or go down, while the price they charge us continually goes up which, in turn, allows them to keep making more and more retros, remasters, and new colorways every week in order to execute their strategic plan to have supply ultimately meet demand while minimizing production costs.
Not to mention, public pressure (and perhaps government leaders as well) to have the brand produce enough pairs for everybody because every time a news report appears where stores are ransacked by unruly people in line on RD, or people getting robbed/killed because of jordans, Nike and JB's reputation takes a considerable hit and this can mean a potential loss in sales and marketability.
In sum, the so-called hype hasn't diminished one bit. The landscape is simply evolving and doing so on Nike's terms not ours. All we can do as consumers is facilitate the direction in which nike decides which way to take their product pricing when it comes to J's (i.e. resellers' influence). Just my opinion, of course. Didn't realize i damn near wrote a paper here. Lol
Edited by wHipLAshTw03 - 11/28/15 at 9:13pm