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The Adidas "Futurecraft"

post #1 of 14
Thread Starter 

"ADIDAS BREAKS THE MOULD WITH 3D-PRINTED PERFORMANCE FOOTWEAR​"

 

 

Adidas Group Quote:

adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.

In its 3D concept, which provides the ultimate personalised experience for all athletes, adidas created a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualised support and cushioning for every foot, to enable athletes to perform at their best.

Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.

Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.

ERIC LIEDTKE, EXECUTIVE BOARD MEMBER OF ADIDAS AG, RESPONSIBLE FOR GLOBAL BRANDS

The Futurecraft 3D story is the first chapter of the adidas Futurecraft series, which demonstrates the brand’s commitment to innovating throughout all areas of production.

Futurecraft is our sandbox. It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back – fast, raw and real – it is our approach to design.

PAUL GAUDIO, CREATIVE DIRECTOR, ADIDAS

True to the Futurecraft vision of creative collaboration, Futurecraft 3D is possible through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing. The Futurecraft initiative will announce more groundbreaking design innovations in the coming six months and further support adidas’ ambition to be the best sports brand in the world.

http://www.adidas-group.com/en/media/news-archive/press-releases/2015/adidas-breaks-mould-3d-printed-performance-footwear/

 

 


Edited by geraldg2309 - 1/28/16 at 1:33am

http://instagram.com/gerald__lee#
http://twitter.com/Gerald__Lee

 

"Who cares if they're hot or not. Buy em if you like em." @AirThompson 

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http://instagram.com/gerald__lee#
http://twitter.com/Gerald__Lee

 

"Who cares if they're hot or not. Buy em if you like em." @AirThompson 

Reply
post #2 of 14
I'm in it
post #3 of 14

my sizing (preferred size first):

UB 1.0 - 9.5/10

UB 3.0 - 9.5/9

PK NMD - 9/8.5

CS1 - 9/9.5

Y-3 ZG Knit - 8.5/9

350 - 9/8.5

350 V2 - 9.5/10

AM90 - 9.5/10

Huarache - 9.5/10

Reply

my sizing (preferred size first):

UB 1.0 - 9.5/10

UB 3.0 - 9.5/9

PK NMD - 9/8.5

CS1 - 9/9.5

Y-3 ZG Knit - 8.5/9

350 - 9/8.5

350 V2 - 9.5/10

AM90 - 9.5/10

Huarache - 9.5/10

Reply
post #4 of 14
Wow. I need these now
post #5 of 14
would be nice if you were able to mi customize them
post #6 of 14
Quote:
Originally Posted by tbap View Post

would be nice if you were able to mi customize them

If they succeed with their Speedfactory concept you will.

my sizing (preferred size first):

UB 1.0 - 9.5/10

UB 3.0 - 9.5/9

PK NMD - 9/8.5

CS1 - 9/9.5

Y-3 ZG Knit - 8.5/9

350 - 9/8.5

350 V2 - 9.5/10

AM90 - 9.5/10

Huarache - 9.5/10

Reply

my sizing (preferred size first):

UB 1.0 - 9.5/10

UB 3.0 - 9.5/9

PK NMD - 9/8.5

CS1 - 9/9.5

Y-3 ZG Knit - 8.5/9

350 - 9/8.5

350 V2 - 9.5/10

AM90 - 9.5/10

Huarache - 9.5/10

Reply
post #7 of 14
post #8 of 14

Might as well leave this here while we're at it

 

 

Almost forgot about this thread, haha.

 

On first glance I'm not nearly as excited about these as I am about the ones we've seen w/ the 3D Printed sole & more UB looking upper, but I have a feeling these will grow on me pretty quick

 

Definitely an Ultra Boost ST vibe to them in the toebox...

my sizing (preferred size first):

UB 1.0 - 9.5/10

UB 3.0 - 9.5/9

PK NMD - 9/8.5

CS1 - 9/9.5

Y-3 ZG Knit - 8.5/9

350 - 9/8.5

350 V2 - 9.5/10

AM90 - 9.5/10

Huarache - 9.5/10

Reply

my sizing (preferred size first):

UB 1.0 - 9.5/10

UB 3.0 - 9.5/9

PK NMD - 9/8.5

CS1 - 9/9.5

Y-3 ZG Knit - 8.5/9

350 - 9/8.5

350 V2 - 9.5/10

AM90 - 9.5/10

Huarache - 9.5/10

Reply
post #9 of 14

i'm all in

Proud to wear the #TEAMGLITCH Scarlet Letter
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Proud to wear the #TEAMGLITCH Scarlet Letter
Reply
post #10 of 14
post #11 of 14


Too much heat for one pair of feet. roll.gif
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Too much heat for one pair of feet. roll.gif
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post #12 of 14

[FUTURE Ls]

post #13 of 14

man i cant wait to get a pair of these 

 

https://www.instagram.com/p/BOkRTB_BbQ7/

 
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post #14 of 14
Quote:
Originally Posted by brodel34 View Post

man i cant wait to get a pair of these 

https://www.instagram.com/p/BOkRTB_BbQ7/

They're amazing but with less than 200 pairs out there - you're gonna have to pay to play.


Too much heat for one pair of feet. roll.gif
Reply
Too much heat for one pair of feet. roll.gif
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