Kanye West $53 Million in Debt ... "Mark Zuckerberg HELP !!

tyisny said:
At the end of the day Nike has to not only regret letting Kanye walk, but simply acting as if celebrity endorsements wouldn't severely help them in the streetwear/sportswear market which is growing at a very rapid pace.

since the whole mishap with Ye, they have done collabs with Drake, Don C, Ricardo Tisci etc etc... Under no circumstance am i saying that Nike is gonna crash or even lose their #1 spot (there are several factors and other demographics that effect this battle), but under no circumstance do you want to lose ground in a niche that is heavily influenced by the youth and growing year by year & by letting Kanye walk and go to a direct competitor they hampered themselves a bit.
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You can probably make an argument that if Nike had to pick between Kanye/Drake, they made the right choice in letting 'Ye walk.

Also, the numbers illphillip illphillip posted don't lie. I doubt anyone at Nike corporate is losing sleep over severing ties with Kanye.
 
how popular was yeezy line before he got with kim k?

i think a lot of the rise in popularity of his collaboration has to do with his association with kim k, no?
 
JJs07 said:
You can probably make an argument that if Nike had to pick between Kanye/Drake, they made the right choice in letting 'Ye walk.

Also, the numbers illphillip illphillip posted don't lie. I doubt anyone at Nike corporate is losing sleep over severing ties with Kanye.
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Those numbers are exactly what i expected... nowhere in my post did i say Nike wasn't going to remain the dominant brand. Once again my point was

"Nike has to not only regret letting Kanye walk, but simply acting as if celebrity endorsements wouldn't severely help them in the streetwear/sportswear market which is growing at a very rapid pace"
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That particular Niche is something that is expected to keep growing more & more and over the past year Nike has added Ricardo Tisci, Don C, & Drake (All 3 have clear collaborative relationships and public links to Kanye). Hell they have even made it a point to release lifestyle shoes/ more casual looking shoes for athletes (peep Vic Cruz new sig).

Over the next 5 years it will be very interesting to see what the numbers look like when comparing this portion of the business.
 
copped said:
how popular was yeezy line before he got with kim k?

i think a lot of the rise in popularity of his collaboration has to do with his association with kim k, no?
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It absolutely helps considering that for whatever reason, pop culture can't get enough of the Kardashians, so that being his wife turns into 24/7 attention to the yeezy brand & indirectly Adidas also..
 
on one hand you are saying Nike is regretting letting Kanye walk and then you are saying they won't regret it

pretty sure Nike knows the market, just because they kicked Kanye to the curb doesn't mean they didn't have a strategy in place for future celeb branding
 
StillIn729 said:
on one hand you are saying Nike is regretting letting Kanye walk and then you are saying they won't regret it

pretty sure Nike knows the market, just because they kicked Kanye to the curb doesn't mean they didn't have a strategy in place for future celeb branding
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No I'm saying They are gonna regret letting one of the bigger influencers in that niche go. Is that gonna hurt their overall world sales or destroy their brand absolutely not. But specifically relating too the streetwear/sportswear market yes letting Ye go is going to hurt them their. Hence why a few months after letting ye walk that are suddenly doing A lot more work as far as collabs and capsules with people in the Rap/ High fashion world. Although it's FAR from their major bread winner, i would assume they don't want Adidas eventually controlling that portion of the market.
 
japejapejape said:
 
CL-1B said:
 
They hired 3 designers from nike.. There was an intellectual properties and breach of contract lawsuit against them as well but i think it was settled 
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and these designers left nike because adidas let them have their own studio and free creative reign at adidas and it is really showing now.  

i grew up with both brands and i still wear my racers every now and then but otherwise the brand is pretty boring. 
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Nike is definitely falling off in the streetwear scene.

I feel like I see everything but Nike's nowadays. Adidas, Common Projects, NBs, Asics, Vans, etc.
 
tyisny said:
StillIn729 said:
on one hand you are saying Nike is regretting letting Kanye walk and then you are saying they won't regret it

pretty sure Nike knows the market, just because they kicked Kanye to the curb doesn't mean they didn't have a strategy in place for future celeb branding
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No I'm saying They are gonna regret letting one of the bigger influencers in that niche go. Is that gonna hurt their overall world sales or destroy their brand absolutely not. But specifically relating too the streetwear/sportswear market yes letting Ye go is going to hurt them their. Hence why a few months after letting ye walk that are suddenly doing A lot more work as far as collabs and capsules with people in the Rap/ High fashion world. Although it's FAR from their major bread winner, i would assume they don't want Adidas eventually controlling that portion of the market.
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I don't think it's going to hurt the streetwear/sportswear market as much as you think. As long as folks will line up for Lebron's, Jordans, etc. letting 'Ye go was merely a pebble in the ocean. I really believe that there isn't any chance Adidas will control that portion of the market/demographic.

On top of it all, they have Drake. Drake isn't going to say or do anything to hurt his brand or Nike's. Where Kanye is FAR more controversial, Drake has seamlessly walked the line between being someone who can host a major awards show and also have a feature on a grimy rap track. Nike has an ace in the pocket by having Drake on their payroll.

Adidas needs Kanye more than Nike did. MUCH more.
 
the whole streetwear stuff is why overblown, the upper class streetwear like Kith/Supreme type dudes will swear by Yeezy and their collabs but the majority of streetwear dudes are still rocking Janoskis/Kostons, Vans, etc. from PacSun and Zumiez

I think NT tends to have this mentality of looking at every thing in a bubble rather than the big picture
 
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JJs07 said:
I don't think it's going to hurt the streetwear/sportswear market as much as you think. As long as folks will line up for Lebron's, Jordans, etc. letting 'Ye go was merely a pebble in the ocean. I really believe that there isn't any chance Adidas will control that portion of the market/demographic.

On top of it all, they have Drake. Drake isn't going to say or do anything to hurt his brand or Nike's. Where Kanye is FAR more controversial, Drake has seamlessly walked the line between being someone who can host a major awards show and also have a feature on a grimy rap track. Nike has an ace in the pocket by having Drake on their payroll.

Adidas needs Kanye more than Nike did. MUCH more.
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JORDAN/LEBRON Are athletes and i believe that would put them in a completely different category.

2) while drake is popular he doesn't have an ounce of influence on what people are wearing. He also isn't a designer or even known for setting trends in fashion. So while in no way does Drake hurt your brand he's an endorser in a way that any celebrity of his level can be.

3) what Adidas is doing with Ye, Pharrell, and all the other artist they signed is really giving them the means to cultivate the culture like they have done years prior. Pharrell & Ye have an impact on the aesthetic rather than simply influencing the popularity of a singular product. Meaning they have enough influence on that mens demographic of 15-30 to heavily dictate what's cool to wear. They are also both synonymous with high end brands and the fashion world at this point. That gives them a much larger palette for adidas to work with, than say a drake.
 
Nike is doing what they've done for as long as I can remember. Succeed.

What they've done "post Kanye" isn't really that new. Maybe the Tisci collab.

But they were starting riots at shops in NY before they had any relationship with Kanye.

There are Dunks with NERD and Wu Tang logos on them. Rocafella AF1's. Eminem IV's. Pigeon Dunks.

They make them in limited quantities. Cats beast. They do the same with Jordans, Foams, Max etc.

Kanye leaves. Drake slides right in. And they don't miss a beat.

Kanye's been with Adidas since end of '13. In 2015 Nike has their best year ever in America.

It's one thing to remain the "dominant brand" it's another thing to do even better year after year.

If that changes in a few years, then it's worth addressing. And even then, we wont' know for sure it was because of ONE man.

Hard to believe there would be any "regret" there right now.

Especially when, as stated, they can just do a limited sneaker with Don C and the effect on their bottom line is no different. And it looks like Don was also happy to team up. The same way Tisci was.

Let's keep it funky. Nike has ALWAYS done a better job of picking dudes to fly their flag than Adidas has.
 
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StillIn729 said:
the whole streetwear stuff is why overblown, the upper class streetwear like Kith/Supreme type dudes will swear by Yeezy and their collabs but the majority of streetwear dudes are still rocking Janoskis/Kostons, Vans, etc. from PacSun and Zumiez

I think NT tends to have this mentality of looking at every thing in a bubble rather than the big picture
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If you walk into a Nike sportswear store or a regular Adidas store you'll see that both are making heavy attempts to not just be seen in the light of being "sports apparel". Once again this isn't a major portion of eithers market, but it a growing market and no company wants to leave money on the floor and let their comp pick it up.
 
tyisny said:
If you walk into a Nike sportswear store or a regular Adidas store you'll see that both are making heavy attempts to not just be seen in the light of being "sports apparel". Once again this isn't a major portion of eithers market, but it a growing market and no company wants to leave money on the floor and let their comp pick it up.
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I understand all this, I just don't get the sense Nike regrets sending Kanye packing at all
 
StillIn729 said:
I understand all this, I just don't get the sense Nike regrets sending Kanye packing at all
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We will See, but all in all i don't think any company wants to give away a piece that will help a rival company grow. And with the amount of eyes Kanye has on him at all times.. He is going to help Adidas grow.
 
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It would be foolish to believe that Nike didn't know SOMEONE else would make sneakers with Kanye and that they would sell.

And that people would notice.

But if a deal with someone doesn't make fiscal sense to you, you don't do the deal. And that's obviously how they felt.

And their revenues keep increasing.

Which is why it's hard for me to believe they "regret" their decision.
 
I'll agree to disagree... but to harp on my OG post it's safe to say that Kanye has had a major impact on the sneaker world & fashion world in his brief experience... and that opposes A lot of what was said on this board when people kept saying his "rants" would lead to nothing
 
Weren't his rants about wanting people to work with him and them not doing so? Not investing in his "vision".

Is that happening now? This thread seems to be about him losing a good chunk of money he's invested in his own clothes. And he's still looking for investors.

I'm not sure what you mean by major impact on the fashion world. Did you mean the Yeezy line? Or moreso him helping popularize Givenchy/Balmain etc. a few years back?

I think the only thing that's "safe to say" is that his limited edition Adidas sneakers sold out. Because that's a fact. And that was a good look for the brand.

By the same token, Rihanna boosted Puma's 4th Q earnings. I'm sure Kylie will also help. But I wouldn't call that a major impact on the sneaker world.
 
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tyisny said:
JJs07 said:
I don't think it's going to hurt the streetwear/sportswear market as much as you think. As long as folks will line up for Lebron's, Jordans, etc. letting 'Ye go was merely a pebble in the ocean. I really believe that there isn't any chance Adidas will control that portion of the market/demographic.

On top of it all, they have Drake. Drake isn't going to say or do anything to hurt his brand or Nike's. Where Kanye is FAR more controversial, Drake has seamlessly walked the line between being someone who can host a major awards show and also have a feature on a grimy rap track. Nike has an ace in the pocket by having Drake on their payroll.

Adidas needs Kanye more than Nike did. MUCH more.
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JORDAN/LEBRON Are athletes and i believe that would put them in a completely different category.

2) while drake is popular he doesn't have an ounce of influence on what people are wearing. He also isn't a designer or even known for setting trends in fashion. So while in no way does Drake hurt your brand he's an endorser in a way that any celebrity of his level can be.

3) what Adidas is doing with Ye, Pharrell, and all the other artist they signed is really giving them the means to cultivate the culture like they have done years prior. Pharrell & Ye have an impact on the aesthetic rather than simply influencing the popularity of a singular product. Meaning they have enough influence on that mens demographic of 15-30 to heavily dictate what's cool to wear. They are also both synonymous with high end brands and the fashion world at this point. That gives them a much larger palette for adidas to work with, than say a drake.
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I'm not questioning you, but I would love to hear your opinion...

Right now, is Kanye's fashion influence that much greater than Drake's?

I could see it back in the day when Kanye was doing **** a bit differently w/ the polos and what not...but now...???
 
illphillip said:
Weren't his rants about wanting people to work with him and them not doing so? Not investing in his "vision".

Is that happening now? This thread seems to be about him losing a good chunk of money he's invested in his own clothes. And he's still looking for investors.

I'm not sure what you mean by major impact on the fashion world. Did you mean the Yeezy line? Or moreso him helping popularize Givenchy/Balmain etc. a few years back?

I think the only thing that's "safe to say" is that his limited edition Adidas sneakers sold out. Because that's a fact. And that was a good look for the brand.

By the same token, Rihanna boosted Puma's 4th Q earnings. I'm sure Kylie will also help. But I wouldn't call that a major impact on the sneaker world.
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At the time of those rants the focus was primarily on these things

- Nike Wouldn't allow him full creative control or any royalties whatsoever, what happened later Adidas gave him full control and royalties for the sneakers
- He couldn't get enough funding to release a clothing line using fabrics equivalent to other high end lines, what happened later Adidas provided him with the materials and funding to create the line which is now in it's third season.
- High end designers, photographers, editors etc etc in the fashion world refused to work with him Due to his status as a celebrity, what happened later He was able to create relationships and collab with those same designers, the photographers that usually reserved their services for a certain demographic is now working with him on projects, same editors who told him he should quit fashion are now in the same row sitting front row next to dudes like 2 chainz
- hiphop culture or entertainers in general not being allowed to create or give input on materials, just being used to endorse product. Since he's dropped his adidas line many "entertainers" are being allowed to do capsules and in some cases (RIHANNA) full clothing lines complete with fashion week shows.
- He went from having a bare publicized fashion show a few years ago, to being one of the most covered shows in all of NYFW & presenting a collection in front of 20'000 plus people at MSG
- Adidas was the most searched sneaker brand on social media this year.

So If getting a billion dollar company to back you on some of your products, going from receiving nothing to earning royalties, Creating a complete fashion line 3 seasons deep, helping to change the perception on what an artists contribution can be to fashion, and showing that a black man can hold his own in the fashion world and generate a serious following and buzz categorizes as not having an impact. then yea he benefited in no way off of those rants.
 
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