"McDonald's is quietly testing fresh, never-frozen beef patties."

23kidd

23kidd

8,702
2,543
Joined
Mar 17, 2007
http://www.msn.com/en-us/money/comp...is-underestimating/ar-BBtMKII?ocid=spartandhp

McDonald's is quietly testing fresh, never-frozen beef patties.

The test is small — limited to just 14 restaurants in Dallas — but it has major implications for the future of the company, and right now investors are totally underestimating " just how seriously McDonald’s is evaluating" a larger rollout, according to Nomura analyst Mark Kalinowski.

"Should McDonald’s move to fresh beef on a much more widespread basis, we believe that it would likely lead to multiple positives (such as better-tasting burgers and quicker cook times, which in turn could mean speedier customer service)," Kalinowski wrote in a research note. "We think this has the potential to be a big, big deal."

Nomura has placed a "buy" rating on the company as a result.

McDonald's CEO Steve Easterbrook said Wednesday that there isn't a large enough supply of fresh beef to expand the test nationally right now, but the company could start expanding it gradually region by region.

"Would that supply be there right now? No it wouldn't," Easterbrook said at a conference in New York. "It doesn't mean we shouldn’t start to expand it. You can go region-by-region... and develop it that way. We are pretty good at solving operational supply chain issues when we have a good idea."

He said a larger rollout wouldn't require any major new equipment or expenses for franchisees.

The company just has a few small issues to work out through the test, such as finding the best system for storage and handling of the beef to avoid any cross-contamination of the fresh, uncooked meat with other food items.

"We are trying to figure out the best way to segregate equipment like spatulas and scrapers for the grill," he said.

But if there's enough enthusiasm for the fresh beef patties among customers, a rapid rollout isn't out of the question.

"When there is a ground swell of enthusiasm and the operators are aligned behind it and the company is helping support that, suppliers have stepped up in an unbelievable way to deliver both the equipment and also the ingredients," Easterbrook said. "We have shown how quick we can move when we have a good idea."
Click to expand...


Where my Dallas heads at? be on the lookout and let us know if theres any difference :nerd:
 
Last edited:
Eh, happy to hear in one respect, a la at least trying to provide healthier food.

However, it's Mickey D's. Makes me think foodborne illnesses will just be contained within their regions instead of having that same chipotle fiasco. At least here in NYC, the way I've seen some of them run, I'd rather frozen patties than raw :lol: I'd rather eat fake meat than raw meat.
 
I remember when they started using "100%" beef. I always wondered what was it before? 70% beef and 30% cardboard?
 
ninjahood said:
gonna try it, im still not boogie enuff not to eat mc Donalds completely
laugh.gif
Click to expand...
Bourgeois ????? 
 
Man I had Burger King last night since it was late. Jesus Christ I remember why I never eat big name fast food. **** was terrible. I threw my burger out half way and I had to struggle to eat my nuggets and fries.

McDonald's is doing this way too late. Only fast food I really mess with really is shake shack and qdoba. Rest can go to the bushes.
 
Me Donald's has the worst lookin beef patties

Idk how people eat that crap
 
I'm done with Mickey Ds..I used to like their breakfast..not anymore..I think I can only eat the mystery nuggets lol

BK and Wendy's..that's it
 
I like their burgers regardless if frozen or not.

I'm weird though. I like grilling up the frozen Costco burgers more than when I make fresh beef patties.
 
macbk said:
Technically isn't what they use now quicker vs raw meat?
Click to expand...

No? It's frozen, probably flash frozen so fresh patties might cool 30-1:00 faster if that

It's not like burgers are made to order, they cook em up and pile em in little trays and keep me warm :x

Unless they changed it, that's how it was not too long ago
 
voguesurplus said:
 
I remember when they started using "100%" beef. I always wondered what was it before? 70% beef and 30% cardboard?
Click to expand...
I remember when they were hyping up their nuggets being 100% real chicken breast. I decided not to think too hard about why they considered that a source of pride.
 
You must log in or register to reply here.

Similar threads

ythought
Fellas, am I the only person not having a digital business card? My new boss thinks so
Replies
8
Views
1K
jayt1202
jayt1202
ike2112
Jordan 1 DZ5329-001 legit check please - bought from Stockx but don't seem right
Replies
4
Views
1K
ike2112
ike2112

The ultimate sneaker enthusiast community.

NikeTalk was created as a way of giving back to both the sneaker enthusiast community and to the greater global community of which we are all a part.

NikeTalk is NOT affiliated with Nike Inc. in any way, shape, or form. All opinions expressed herein do not necessarily reflect those of Nike, Inc.

© 1999-2024 NikeTalk.com

Share this page

Back
Top Bottom