Originally Posted by 23kidd
Originally Posted by gamble
Saw this coming for a while. Idk if it's the new CEO from old navy & hm
or what but the brand just hasn't been itself for some time now. The quality has def taken a big hit & the amount of dope pieces just isn't there anymore. Ultimately I think the brand will prevail but idk if they have the right dude at the helm tbh
Well this explains everything...I didn't know this.
h&m (and old navy?) are thriving though so that can't be it.
Fast fashion and unwillingness to adapt is the problem. There is something to be said about keeping with tradition and staying with what you were known for but if they do not adapt and change then it'll be their downfall.
Rugby was one of their nicely fitted/slim affordable options and the label they could have used to compete with JCrew and GAP and Old Navy but they killed that division. RRL was nice but was too pricey and they were stingy with the stock (very difficult to find and try on in a brick and mortar) and discounts (back then). Those RRL jeans could have competed with the best of them especially during the huge selvedge denim craze a few years back but they tried to stick to their guns and just do their own things and stayed with mostly traditional sizing (when most were looking for slim to skinny). I was highly interested in RRL jeans back then but they were just close to impossible to find so I never got to own a pair or even try on one.
They need the new generations to get into the brand and without any lines that appeal to the new buyers then they will only continue to lose customers.
Even their more accessible and youth oriented line Denim & Supply fits terribly big for the most part. Also got too many Americana themed clothing with the US flag and all, not everyones interested in wearing those stuff so they just sit there even on the deepest discount.