Athleisure market has been booming for years now and they have tapped into it with UBs, NMDs, etc... It's also evident when they stopped discounting their Tiro pants at the outlets, its not til recently that they stopped excluding it from their promotions. So i don't think this is simply their attempt to tap into this market, they've been in the middle of it for a while now.
I completely get what you are saying but to me it still makes little sense because most store still has a small space for Adidas and they are already filled with ABs, Tubulars, Stan Smiths, etc... They aren't nike that takes up two walls at Footlocker and not to mention HoHs. Adidas doesn't need shelf fillers, they have enough shoes sitting on the shelves.
And I do think Adidas sees them as a consolation price for being unable to buy UBs or Yeezys or NMDs, any sale on them is good and I am sure there is a number of sales there that just likes the shoes and buys them and that is a plus for them but I definitely do think it is a response to the more popular models selling out.
I'd also believe it more if these shoes are moving but they simply aren't, at least not as much as they hoped after speaking to several Foot-store employees and some managers. This is supposedly one of the main reasons they do not carry Adidas bball shoes like the Crazy Explosives, Crazy Lights, DRose7s, etc... Interest on them are low and they aren't selling too well. Even the budget model Lillards wasn't stocked well in stores, the only bball shoes they are actually sending out a good amount of are the Hardens. I really hope these all change because they make spectacular basketball shoes.
At the end of the day I understand Adidas' reasoning but it makes no sense for the ABs, at least not to me. For NMDs and UBs, I completely get it although UB really already have their whole running line from Adidas as a UB takedown and no one is buying them
I just wished their resources are used elsewhere.