How much did Kanye help adidas?

illphillip said:
Why you mad at dudes for seeing the obvious though :lol:
Again, if that had been your original point, no one would have argued it.

But I don't think you know what your original point was anymore.

No, that wasn't your point. You said one did "nothing" and the other did "everything" for certain models. Which was false.

The other "gentleman" never suggested that one did more than the other. Just that one shouldn't be ignored.

How hard is it to go back and read so you don't look more ridiculous? :lol:

Regardless of the Superstar or the Stan Smith, the articles point to Pharrell helping the brand. That's a far cry from "nothing" and "bricks".

I don't agree with the shock value headline of the last article. But even if it's over the top, it's not without SOME validity. And they're CLEARLY talking about the Superstar.

The problem on here sometimes is people look at things in a vacuum, or with a limited scope. If you look on social media etc., no one is clamoring for Stans, Superstars etc. But their sales are up significantly and that is also helping the increase in Adidas' revenue.

So if we're talking about things that helped Adidas, that's a part of it too. New designers is a part of it too. Etc. I'm not trying to "rank" these things. Just providing perspective.
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Dude, no, just no. If you think the Human Race's would be for selling for double retail and selling out the way they are currently w/o Kanye's influence then I have a bridge to sell you.



Kanye never wore the NMD, just like you said. However adidas' profile as a whole was raised with his arrival. He gave them a legitimacy with the fashion crowd they didn't have before in spite of having Pharrell, Yohji Yamamoto, etc.


It didn't hurt that his arrival coincides with the arrival of Marc Dolce and Denis Dekovic, which I previously mentioned.


Take away Kanye from the equation I don't really believe they'd be enjoying the level of growth they're currently experiencing every single quarter.


I just don't. That's just my opinion however, and the opinion of a lot of industry analysts but hey.
 
My man. NO ONE is really disagreeing with any of that. So bringing up NMD's isn't moving the goalpost? :lol:

How you gonna reply to a post without addressing a damn thing in it?

As I said, you seem to have lost sight of the discussion or the "point". You're just having an argument with yourself to try to sound "right" now :lol:

Saying Adidas wouldn't be growing the same without Kanye isn't that profound. And again NO ONE is arguing that.

But saying Kanye gave them legitimacy with a fashion crowd is OD. Key word is "legitimacy".

Fashion crowd been VERY up on Y-3 for a minute. Jeremy Scott. Raf.

THEY gave them legitimacy with a fashion crowd. Actual designers. Not a popular stylish musician :lol:

Kanye was less about "legitimacy" with that crowd and more about expanding it.
 
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illphillip said:
My man. NO ONE is really disagreeing with any of that. So bringing up NMD's isn't moving the goalpost? :lol:

How you gonna reply to a post without addressing a damn thing in it?

As I said, you seem to have lost sight of the discussion or the "point". You're just having an argument with yourself to try to sound "right" now :lol:

Saying Adidas wouldn't be growing the same without him isn't that profound. And again NO ONE is arguing that.

But saying Kanye gave them legitimacy with a fashion crowd is OD. Key word is "legitimacy".

Fashion crowd been VERY up on Y-3 for a minute. Jeremy Scott. Raf.

THEY gave them legitimacy with a fashion crowd. Actual designers. Not a popular stylish musician :lol:

Kanye was less about "legitimacy" with that crowd and more about expanding it.
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No, you previously brought up the point that Kanye never wore the NMDs, I'm using that to illustrate the fact that he doesn't have to for his influence to help other models, including the NMDs sell.


If you really believe Happy and Get Lucky helped propel adidas then fine, I think they would've continue to sell a ton of Superstars with or without the Supercolors and Pharrell.



Jeremy Scott b? :lol:


Rafs? Who other than Ian Connor and ASAP Rocky stans were copping them joints? Other than his Stan Smiths them joints are trash. Y-3 was selling well? Perhaps at clearance.



But whatever. :lol:
 
Son, you just accused me of moving the goalpost for posting articles (NOT written by me at that) discussing Pharrell's "influence" on Stans + Superstars then replied to it by bring up NMDs.

See the irony now?

You being lame now. Did I ever say "Happy" and "Get Lucky" propelled Adidas? No. It's that exaggerated "nothing", "everything" etc. nonsense you're on that's the problem.

What I said was the guy who made them, who was already a highly regarded musician/artist and fashion influencer BEFORE them, and is also on TV, experienced a resurgence because of them (and the TV).

Thus increasing his profile. And his ability to market and promote products he's attached to. Makes sense right?

How is that difficult for you to comprehend?

Yes, Jeremy Scott. Yes, Raf. You gonna pretend like cats didn't rock that atrocious ****? Because they did.

If we're talking about the "fashion crowd", who are we talking about? Guys like ASAP? Guys like Ian? No?

Have you seen some of the _'s wearing Yeezys? You think that **** was a play to the "fashion crowd"? Nah :lol:

Unless you believe all the sheep qualify as the "fashion crowd". If so, we'll agree to disagree there as well. Again, the key word was "legitimacy".

I guess Adidas likes investing in "clearance" product cause them been in biz with Yoshi for a good minute.
 
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illphillip said:
Son, you just accused me of moving the goalpost for posting articles (NOT written by me at that) discussing Pharrell's "influence" on Stans + Superstars then replied to it by bring up NMDs.

See the irony now?

You being lame now. Did I ever say "Happy" and "Get Lucky" propelled Adidas? No. It's that exaggerated "nothing", "everything" etc. nonsense you're on that's the problem.

What I said was the guy who made them, who was already a highly regarded musician/artist and fashion influencer BEFORE them, and is also on TV, experienced a resurgence because of them (and the TV).

Thus increasing his profile. And his ability to market and promote products he's attached to. Makes sense right?

How is that difficult for you to comprehend?

Yes, Jeremy Scott. Yes, Raf. You gonna pretend like cats didn't rock that atrocious ****? Because they did.

If we're talking about the "fashion crowd", who are we talking about? Guys like ASAP? Guys like Ian? No?

Have you seen some of the _'s wearing Yeezys? You think that **** was a play to the "fashion crowd"? Nah :lol:

Unless you believe all the sheep qualify as the "fashion crowd". If so, we'll agree to disagree there as well. Again, the key word was "legitimacy".

I guess Adidas likes investing in "clearance" product cause them been in biz with Yoshi for a good minute.
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I just don't see it.


I've never seen a Supercolor rocked by anyone I know. I can't recall seeing it rocked by anyone I didn't know.


Generic Superstars, Stan Smiths, Raf Simons Stan Smiths, yes I've seen all of those.


As far as the fashion crowd is concerned, you don't have to look further than his fashion shows to see what I'm talking about. Aware me when a Y-3 show or a Jeremy Scott show brings out the industry like he did.


Raf Simons is the lone exception that I'll grant you. Even then he doesn't have the mainstream and crossover appeal Kanye does. Nor does Pharrell for as popular and successful he has been.
 
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illphillip said:
I think you've lost sight of what we were discussing.

You suggested that Pharrell's celebrity did "nothing" for his Super Colors line.

Superstars always sold, and always did fairly well. But never THIS well. Same with Stans which is something Pharrell wore quite a bit during his resurgence.

But I guess there's no correlation between those sneakers selling while being worn by one of the biggest artists in music who has also always been a fashion influencer.

You know, kind of like......
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More of a product of people buying anything that's a collab or they think will be limited or have value.

I don't actually see anymore people wearing Stan Smith or Shells. Their market share growth reflects that.

lamekilla said:
I will be 50+ rocking Air Jordan, Air Maxes and Air Force 1's.

I was rocking Yeezy 350's when they were known as Roshe Run's. The irony of people saying Nike's designs are getting stale and praising 350's. 750's look like a loaf of bread. 950's are decent but I'd be lying if said I was ever interested in duck boots.

The adidas wave right now is so corny. All these hipsters trying to convince themselves they're different, meanwhile Nike has every person under the age 35 rocking 20+ year old huaraches like they just came out. Black/ Red Air Jordan 1's dropped today and sold out in a matter of seconds.
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I think it's corny, because Adidas is throwing out the same **** over and over, and dudes are eating it up. We're going to call this the 2.0. We're going to add gradient. We're going to add a blue stripe. Let's make the blocks blue this time. Let's change the heel cup color.

Word up. That's why I said in a few months or years dudes are going to look at their shoes and wonder what were they thinking. How many black and white sneakers of the same model do you need?

I like ultraboost, but NMD's overhyped and aren't even comfortable.

I grew up on diversity in sneakers because I grew up in the 80's dudes want to look like they're wearing the same thing every day.

lamekilla said:
Nike AF1 > Adidas Superstar

Any day of the week, twice on Sunday's
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I'd rather wear shells and I hated shells as a kid, because I preferred Pumas
 
Magic1978 said:
I think it's corny, because Adidas is throwing out the same **** over and over, and dudes are eating it up. We're going to call this the 2.0. We're going to add gradient. We're going to add a blue stripe. Let's make the blocks blue this time. Let's change the heel cup color.

Word up. That's why I said in a few months or years dudes are going to look at their shoes and wonder what were they thinking. How many black and white sneakers of the same model do you need?

I like ultraboost, but NMD's overhyped and aren't even comfortable.
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All of this. All of this "innovation" talk but adidas has literally been rehashing the same sneakers for you a year every month and a half. And the same people with 20 ultra boosts and nmds with same color blocking will be the first to clown people for buying re-retros every 6 years.

I'd be more than happy to side with adidas if they gave us more models.
 
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Come on now!

Just because everybody buys nmd and ub doesn't mean that's all adidas makes. Yes, they went heavy with both models this year, but they also released EQT-inspired shoes (with names too complicated for me to remember); last year they dropped a plethora of old and new silhouettes: cosmic/adizero primeknit/energy/ZX8000 boosts, EQTs, ZXs, rod lavers, forum hi, top tens, and more.

Nobody complains that Nike literally puts air on everything the way some of you complain about boost.
jdfrenchbread23 said:
Magic1978 said:
I think it's corny, because Adidas is throwing out the same **** over and over, and dudes are eating it up. We're going to call this the 2.0. We're going to add gradient. We're going to add a blue stripe. Let's make the blocks blue this time. Let's change the heel cup color.

Word up. That's why I said in a few months or years dudes are going to look at their shoes and wonder what were they thinking. How many black and white sneakers of the same model do you need?

I like ultraboost, but NMD's overhyped and aren't even comfortable.
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All of this. All of this "innovation" talk but adidas has literally been rehashing the same sneakers for you a year every month and a half. And the same people with 20 ultra boosts and nmds with same color blocking will be the first to clown people for buying re-retros every 6 years.

I'd be more than happy to side with adidas if they gave us more models.
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I feel he may have made a impact on the American market. But on a European scale adidas was low key already smashing the US. But with his momentum from the Nike stuff he did. It just carried over
 
Gry60 said:
Come on now!

Just because everybody buys nmd and ub doesn't mean that's all adidas makes. Yes, they went heavy with both models this year, but they also released EQT-inspired shoes (with names too complicated for me to remember); last year they dropped a plethora of old and new silhouettes: cosmic/adizero primeknit/energy/ZX8000 boosts, EQTs, ZXs, rod lavers, forum hi, top tens, and more.

Nobody complains that Nike literally puts air on everything the way some of you complain about boost.
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Of course that's not all they make but how many of the shoes you mentioned were existing models? And how many of them were based off/look like an existing model? Before the popularity blow up I wasn't into a lot of those models to begin with. Not that there is anything wrong with them, just not a fan of most of them beside the eqt's. But now that adidas has the spot light and the right people working for them I want to see more new silhouettes. I'm not mad about them putting boost on everything. Boost is great and I hope they keep using it in great ways. But making a boost version of existing shoes isn't innovative. Doubling down and rehashing a shoe100 different times the year it releases isn't innovative. Again I've got no problem with adidas if this what they want to do and this is the lane the stay in. But for someone like me who wasn't huge into adidas before their blow up, aside from the ultra boost (which I don't really feel the need to "collect" but I love regardless) adidas is really pushing to the forefront the shoes that I'm just not into. But if you're into those specific models all the power to you.
 
Ye has helped a lot in terms of grabbing a niche market.

I also like /// collaborating with people I like:

Pharrell

Rick Owens

Nigo

But here's the thing. While I currently wear adidas more often in my rotation (thank you UB), I will always love Nike for a reason bigger than their sneakers:

Their marketing.

As a creative and a someone who loves studying marketing/ad campaigns the same way enthusiasts may break down tech/performance, I must say Nike is unmatched in our country in regards to marketing. 
 
frenchbreadbuilds frenchbreadbuilds

I think at this point we're discussing preferences.

There's no doubt that adidas has released new models this year and last year. Regarding the amount of UBs and NMDs being released, I don't get why it's that much of a problem considering that all brands do it. You should see how many asics GLIIIs dropped last year alone.

JPS JPS

Your last sentence is spot on. They are insane at putting their products in front of our eyes, whether it's connecting to the consumer through ads or the fact that they basically managed to control 90% of most shoe store display walls. Adidas has never really bothered with that aspect of selling shoes until recently.

Did you read "Swoosh"? You should if you haven't.
 
SneakerHeathen said:
illphillip said:
Why you mad at dudes for seeing the obvious though :lol:
Again, if that had been your original point, no one would have argued it.

But I don't think you know what your original point was anymore.

No, that wasn't your point. You said one did "nothing" and the other did "everything" for certain models. Which was false.

The other "gentleman" never suggested that one did more than the other. Just that one shouldn't be ignored.

How hard is it to go back and read so you don't look more ridiculous? :lol:

Regardless of the Superstar or the Stan Smith, the articles point to Pharrell helping the brand. That's a far cry from "nothing" and "bricks".

I don't agree with the shock value headline of the last article. But even if it's over the top, it's not without SOME validity. And they're CLEARLY talking about the Superstar.

The problem on here sometimes is people look at things in a vacuum, or with a limited scope. If you look on social media etc., no one is clamoring for Stans, Superstars etc. But their sales are up significantly and that is also helping the increase in Adidas' revenue.

So if we're talking about things that helped Adidas, that's a part of it too. New designers is a part of it too. Etc. I'm not trying to "rank" these things. Just providing perspective.
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Dude, no, just no. If you think the Human Race's would be for selling for double retail and selling out the way they are currently w/o Kanye's influence then I have a bridge to sell you.



Kanye never wore the NMD, just like you said. However adidas' profile as a whole was raised with his arrival. He gave them a legitimacy with the fashion crowd they didn't have before in spite of having Pharrell, Yohji Yamamoto, etc.


It didn't hurt that his arrival coincides with the arrival of Marc Dolce and Denis Dekovic, which I previously mentioned.


Take away Kanye from the equation I don't really believe they'd be enjoying the level of growth they're currently experiencing every single quarter.


I just don't. That's just my opinion however, and the opinion of a lot of industry analysts but hey.
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I agree with this opinion, and other should too.

This is the Kanye Effect.

I was talking to a couple of friends who said Adidas would still be 'currently' where they're at in the shoe game without Yeezy. I told him ****OH. Kanye IS the reason Adidas is where it is 'currently', and it has trickled down effect to there other silhouettes. Kanye hasn't worn NMD or there other offsprings but if you don't think that's because of him your clearly delusional. Even Kanye himself would rant to you that Adidas is putting numbers on the board BECAUSE OF HIM. Adidas knows this too.
 
Gry60 said:
frenchbreadbuilds frenchbreadbuilds

I think at this point we're discussing preferences.

There's no doubt that adidas has released new models this year and last year. Regarding the amount of UBs and NMDs being released, I don't get why it's that much of a problem considering that all brands do it. You should see how many asics GLIIIs dropped last year alone.

JPS JPS

Your last sentence is spot on. They are insane at putting their products in front of our eyes, whether it's connecting to the consumer through ads or the fact that they basically managed to control 90% of most shoe store display walls. Adidas has never really bothered with that aspect of selling shoes until recently.

Did you read "Swoosh"? You should if you haven't.
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I'm gonna add it to my reading list now. Thanks!
 
he helped from a fashion standpoint but when it comes to performance I stick with Nike

their clothes alone kill Adidas, Ultra Boosts are highly successful but they aren't that great as a running shoe
 
Gry60 said:
frenchbreadbuilds frenchbreadbuilds

I think at this point we're discussing preferences.

There's no doubt that adidas has released new models this year and last year. Regarding the amount of UBs and NMDs being released, I don't get why it's that much of a problem considering that all brands do it. You should see how many asics GLIIIs dropped last year alone.
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I don't have a problem with what they're doing, I just want more In terms of variety if we're gonna have convos about "adidas killing nike". If I don't like huaraches or let's say air prestos, and Nike decides theyre Going to release 59 colorways of those shoes I've still got probably hundreds of style under the Nike sportswear umbrella alone. If adidas didn't have me before with there models it's up to their new stuff to get me on board, but like I said it seems to me atleast that adidas is more focused on capitalizing On what's hot for them at the moment and not trying push out the next "ultra boost" game changer.
 
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All these cats saying nike puts out old stuff constantly....u have to also keep in mind.....some of the sneakers nike retros....style wise....are comparable to sneakers being released TODAY.

The presto for example....its a caged sock.
 
sckid20 said:
All these cats saying nike puts out old stuff constantly....u have to also keep in mind.....some of the sneakers nike retros....style wise....are comparable to sneakers being released TODAY.

The presto for example....its a caged sock.
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not to mention ultra boosts are damn near presto knockoffs. :lol:
 
I'm more concerned about having more options as buyer than whether or not a model is new. Nike can get away with pushing out hundreds of colorways on old shoes because they've got as many options in models as they do in colorways
 
frenchbreadbuilds frenchbreadbuilds

Here is a small sample of what Adidas has dropped since 2012 (with most of the pictures being from 2015-2016)

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You're probably more receptive to what Nike drops (old and new) because 1) we're in the US, and Nike dominate here 2) we're on NT.

Speaking of the depth of archives: I think that most of you don't realize that you're comparing a 40-year old company to a 90-year old company. The Superstar and the Stan Smith alone are as old as (if not older than) Nike.

Every year, Adidas releases at least one retro model that hasn't seen the light of the day in decades, and they do it for all sports. Some years they focus on terrace sneakers, sometimes on runners, sometimes on Bball, and everything in between. How many versions of Jordan 1 have we had since 1985? Nike has to reinvent their classic models (80s-90s) all the time because they don't have the depth adidas has. The latter can just pump out colorways for 1-2 years and throw the shoes back in the vault until maybe the next decade (unless a collaborator wants to revisit the model).
 
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Gry60 said:
frenchbreadbuilds frenchbreadbuilds

Here is a small sample of what Adidas has dropped since 2012 (with most of the pictures being from 2015-2016)

View media item 2155096
View media item 2155097
View media item 2155098
View media item 2155100
View media item 2155101
View media item 2155103

You're probably more receptive to what Nike drops (old and new) because 1) we're in the US, and Nike dominate here 2) we're on NT.

Speaking of the depth of archives: I think that most of you don't realize that you're comparing a 40-year old company to a 90-year old company. The Superstar and the Stan Smith alone are as old as (if not older than) Nike.

Every year, Adidas releases at least one retro model that hasn't seen the light of the day in decades, and they do it for all sports. Some years they focus on terrace sneakers, sometimes on runners, sometimes on Bball, and everything in between. How many versions of Jordan 1 have we had since 1985? Nike has to reinvent their classic models (80s-90s) all the time because they don't have the depth adidas has. The latter can just pump out colorways for 1-2 years and throw the shoes back in the vault until maybe the next decade (unless a collaborator wants to revisit the model).
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Maybe I have to do adidas more justice by looking into what more they have to offer. I'm maybe on Nike talk but I'm definitely not a sneaker head anymore. So what I witness and experience is surface level.
 
Adidas had the EQT retro's coming before the YEEZY's, and a bunch of special edition superstars..... and you could resell them for a lot.... that was until before Adidas bombarded us with retros POST kanye.
 
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