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I don't dispute that Nike is bigger.Adidas.
While Nike undoubtedly had the highest peak, Adidas has had sustained longevity.
Nike has become pretty stale, and has been relying on its past success.
Adidas remains slow and steady.
Nike still outselling adidas though. adidas is doing better lifestyle wise, but that's only a niche. Numbers wise however, as much as adidas has grown they're not in the same weight class as Nike. If Nike wanted that category back all they'd have to do is manipulate their numbers and they'd have it back. Right now they've increased supply AND price, adidas isn't selling the numbers Nike is.
@NPDMattPowell is an industry insider that has all the figures, ask him who is atop right now.
How you feeling BTW bro? You good? I'm glad you've got your health back man.
I just think that Adidas is better.
Mcdonalds probably sells more burgers than 5 guys, but I like 5 guys way more than I like Mcdonalds.