What Happened To The Nike Air Remastered Campaign?

JRep23 said:
The brand toys with the loyal buyers by tweeking retros just enough for us to say I want that, Again.  Nike Air is their ultimate go to when all else fails.  It wouldn't surprise me if they come out with some dumb statement about putting Nike Air in the vault.
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Strongly AGREE with this.

Of course I'm paraphrasing, but remember this proclamation from a couple short years ago?

"The THREES...have been overdone...and they are going in the VAULT! And we don't know when they'll be back. They'll be back someday, but not for a while."

For a minute I thought I was listening to David Bowie: "It's only FOREVER, not long at all."

Indeed not, when it comes down to the matter of a few hundred thousand more pairs selling, and many with an extra $30 price hike to boot. LOL.
 
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Dj Folk said a few months ago jb was gonna chill some on og colors and drop em in less quantities...hope this isn't true
 
  At the end of the day, the remastered campaign was just another marketing strategy to sell the same shoes all over again.  Yes, some were retroed for the first time and I was hooked right in.  But the 45 X, the 88 retro, Nike Air cement IV, true blues etc were all released recently before the shoes that had Nike Air.  The Jordan 1 has been beat to death.  But all is good with Nike Air on it, Right?..  I am the first to admit to being sucked into that strategy.  Shades of red will make us cop and they know it.  Do I believe Nike Air branding is done?  No.  But JB picks and chooses their spots.  Jordan IX that just released, small jumpman, all by design.  So that when they do decide to do them right we will go nuts all over again for the same shoes. 
 
Jb should think about more than branding. In addition to adding Nike air, this is a chance for them to re release flagship models that they butchered for ten years (2004-2014). Releasing the bred 4 or fire red 5 not only brings out the old logo, but it's a chance to correct paint chipping within days and painfully hard leather. Btw, i know some folks only care about the BC 3 and BC 4 but there are so many other shoes that ate just as timeless that are due remaster
 
For the most part the OG colorways are retroed the most often. Of course they will all come back and when they do they will be with Nike Air on the back. Hopefully they are rethinking the price tag as there is no reason for there to be a premium anymore since so many NA pairs have released and a few of them sat.

It's far too early to panic that there won't be any more. With very few exceptions every OG colorway has released since 2011. It would probably be better for the brand to space out that cycle once again. Especially if they step their game up with retro+ colorways like it appears they are. JB doesn't have the buzz they had a few years ago and they've put themselves in a position where they have to put NA on the backs. If metallic 5s and TB3s sat with NA on the back there is no chance they take a game of releasing anything with a jumpman in the near future. The classics will come. I could see them trying to limit them to All Star weekend, Black Friday, or holiday releases but they will come.
 
They are probably just trying to spread all the og releases out just a little bit.

If you think about it there has been a lot of og releases in the past two years.

They want to keep the hype train rolling as long as possible
 
Darren502 said:
They are probably just trying to spread all the og releases out just a little bit.

If you think about it there has been a lot of og releases in the past two years.

They want to keep the hype train rolling as long as possible
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THIS. Strategy wise, it's like NA OGs are the aces. You don't see Yeezy's dropping every Saturday. But when they do, the hype is real. JB/Nike probably is spreading out NA OGs to create the same kind of hype.
 
BuddhaShark said:
For the most part the OG colorways are retroed the most often. Of course they will all come back and when they do they will be with Nike Air on the back. Hopefully they are rethinking the price tag as there is no reason for there to be a premium anymore since so many NA pairs have released and a few of them sat.

It's far too early to panic that there won't be any more. With very few exceptions every OG colorway has released since 2011. It would probably be better for the brand to space out that cycle once again. Especially if they step their game up with retro+ colorways like it appears they are. JB doesn't have the buzz they had a few years ago and they've put themselves in a position where they have to put NA on the backs. If metallic 5s and TB3s sat with NA on the back there is no chance they take a game of releasing anything with a jumpman in the near future. The classics will come. I could see them trying to limit them to All Star weekend, Black Friday, or holiday releases but they will come.
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  Yep^^^^  As much as I want the OGs all back like they should be.  They need to space them out more.  Make them more coveted but not limited.  Jaylaw right on with quality.  Jordan can do what they want.  There is no reason not to.  They still gonna make their millions.
 
What's left anyways?

2's
White/black/red
White/red
White red low tops

3s
Fire reds
Black cements

4s
Black cement
Militaries(weren't these rumored)
Fire red

5s
Fire reds (3m)
Fire reds (black tongue)
Grapes

6s
Infrared 6
Spt blue 6
White infrared 6

JB would most likely retro, the retro + as remastered. Give me chrome 2s please
 
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JB's core retro customer base had shifted. When we were kids it was all about having that fresh pair. Now people value well worn older sneakers. Part of that is due to earlier runs being of better quality. Also, for the first 10 years or so of retros a lot of us were just trying to get the shoes we had or couldn't afford as kids and we accepted inferior quality just to have it. That market is dead. There is practically no colorway that anyone that grew up with the OGs hasn't had a chance to cop. JB really has to find new ways to sell the same sneakers over and over. Especially with other brands taking back some market share.

I doubt it was a conscious decision to use lesser quality for a period of time them improve it. I'm sure the decline in quality was initally a short sighted maneuver to increase margins. But the timing worked perfectly for them. Phase 1: make people wait years for their childhood favorites (e.g., 2011 WC3s, 2012 WC4s). Phase 2: rerelease same pairs with better quality and OG details. How many people bought 2011 and 2013 WC3s and 2012 and 2016 WC4s? I think JB is going to stretch out Phase 2 cuz who knows what Phase 3 will be. Once we have our remasteted pairs we're done. At least I know I am. Barring an act of God I'll have no reason to buy another pair of WC4s ever again. And from talking to my friends that have kids in middle school they don't care about Js at all. I think JB will slow down a bit and try to reestablish the mystique of the brand but all the pairs we want will eventually come.

Did I take up a whole page?
 
BuddhaShark said:
JB's core retro customer base had shifted. When we were kids it was all about having that fresh pair. Now people value well worn older sneakers. Part of that is due to earlier runs being of better quality. Also, for the first 10 years or so of retros a lot of us were just trying to get the shoes we had or couldn't afford as kids and we accepted inferior quality just to have it. That market is dead. There is practically no colorway that anyone that grew up with the OGs hasn't had a chance to cop. JB really has to find new ways to sell the same sneakers over and over. Especially with other brands taking back some market share.

I doubt it was a conscious decision to use lesser quality for a period of time them improve it. I'm sure the decline in quality was initally a short sighted maneuver to increase margins. But the timing worked perfectly for them. Phase 1: make people wait years for their childhood favorites (e.g., 2011 WC3s, 2012 WC4s). Phase 2: rerelease same pairs with better quality and OG details. How many people bought 2011 and 2013 WC3s and 2012 and 2016 WC4s? I think JB is going to stretch out Phase 2 cuz who knows what Phase 3 will be. Once we have our remasteted pairs we're done. At least I know I am. Barring an act of God I'll have no reason to buy another pair of WC4s ever again. And from talking to my friends that have kids in middle school they don't care about Js at all. I think JB will slow down a bit and try to reestablish the mystique of the brand but all the pairs we want will eventually come.

Did I take up a whole page?
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  No lol, but well said.
 
jordan4eva23 said:
What's left anyways?

2's
White/black/red
White/red
White red low tops

3s
Fire reds
Black cements

4s
Black cement
Militaries(weren't these rumored)
Fire red

5s
Fire reds (3m)
Fire reds (black tongue)
Grapes

6s
Infrared 6
Spt blue 6
White infrared 6

JB would most likely retro, the retro + as remastered. Give me chrome 2s please
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Jordan IX charcoals!!!
 
They'll phase it out. When both the Black Cement 3's and 4's were rumored this year it made no sense to me. JB wouldn't release the two most hyped NA models in one year. They'll do BC3's one year alongside something less hyped like military 4's or something.
 
I'm sure JB watches very intently on their marketing strategies when it comes to OG retros. The fact that the True Blue 3's are still available in lesser amounts so far past Black Friday may indicate that they want to reduce the amount of NA drops, as well as the quantity available.
 
jordan4eva23 said:
What's left anyways?

2's
White/black/red
White/red
White red low tops

3s
Fire reds
Black cements

4s
Black cement
Militaries(weren't these rumored)
Fire red

5s
Fire reds (3m)
Fire reds (black tongue)
Grapes

6s
Infrared 6
Spt blue 6
White infrared 6

JB would most likely retro, the retro + as remastered. Give me chrome 2s please
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You forgot Carmines :smokin
 
Pain said:
I think in a way it is and in a way it isn't, although depending on how far you dig into it this can become a convoluted talking point.

I was under the impression that "remastered" applied to any and all Jordan Retros across the board ever since that campaign was announced. Alongside that, they announced the "Retro OG" (a.k.a. Nike Air) designation for forthcoming Retros of original Jordan Nike Air styles. Technically the Is have had this designation (and price hike) for a while. So I guess technically there's a slight difference in terminology, but they're all Retros so in theory they should all fall under being "remastered."

If you want to get REALLY technical, if memory serves I believe insole NA branding was done through the original XIs. So the "Retro OG" title *could* apply to any of those Retros also, however, recent "remastered" Retros like the Aqua VIIIs, white/black IXs, and 2016 Space Jams don't carry the "Retro OG" label, regardless of whatever their insole branding happens to be.

I guess in the end, only the JB design, production, and executive teams know the definitive parameters of these designations for sure.
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Way to break it down. You make some really good points. Repped.

To me I don't think JB should have to dub every single release "remastered.." just so you can know it is indeed remastered. 2 years ago they let us know what they were about to do (which is roll out the remastered campaign) and IMO they've released the shoes accordingly since then. Now I do think they can definitely do a better job (everything can always be better) with QC, craftsmanship, materials used, shape etc but for the most part they've done a good job. If SJs were not "remastered" I don't know what is :lol:. As far as more NA branded 3-6 releases I'd say it's only January, give it some time for info to come out and just practice a lil patients. Don't really understand where OP is going with this honestly.
 
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dhtowng said:
Way to break it down. You make some really good points. Repped.

To me I don't think JB should have to dub every single release "remastered.." just so you can know it is indeed remastered. 2 years ago they let us know what they were about to do (which is roll out the remastered campaign) and IMO they've released the shoes accordingly since then. Now I do think they can definitely do a better job (everything can always be better) with QC, craftsmanship, materials used, shape etc but for the most part they've done a good job. If SJs were not "remastered" I don't know what is :lol:. As far as more NA branded 3-6 releases I'd say it's only January, give it some time for info to come out and just practice a lil patients. Don't really understand where OP is going with this honestly.
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simple, why the na retros. I'm not sure how informed you are, but the cement 4s and metallic 6 were announced summer-fall 2015. If any na retros were releasing this year, we'd have heard by now.
 
jaylaw15 said:
the cement 4s and metallic 6 were announced summer-fall 2015. If any na retros were releasing this year, we'd have heard by now.
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This is what concerns me most, and makes me wonder if the whole "Retro OG" idea was just temporary to drum up interest and hype. Even if they are spreading OG releases out, we'd likely know by now if any were coming in 2017, in the least we'd know if any were coming by summer or fall.
 
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jaylaw15 said:
simple, why the na retros. I'm not sure how informed you are, but the cement 4s and metallic 6 were announced summer-fall 2015. If any na retros were releasing this year, we'd have heard by now.
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I hear ya. We did get early info about those releases so that's a good point. But can we not assume that those coveted OG NA models will eventually release? To me it's only a matter of time.
 
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Would suck if they did a small run like late 90s early 2000s and vanish again
 
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neebs619 said:
THIS. Strategy wise, it's like NA OGs are the aces. You don't see Yeezy's dropping every Saturday. But when they do, the hype is real. JB/Nike probably is spreading out NA OGs to create the same kind of hype.
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cant even compare these to yeezys
laugh.gif
um there was no hype on none of the OG releases so far none of them flew off shelves. the cement IVs sold the best and even those hung around for a lil bit. jordan hype over with for GRs too much limited stuff dropping. JB probably mad the true blues went on discount a week after they dropped lol so they canned the OG releases 
 
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