The Rise of Adidas

• Apr 28, 2017

• #1

gimmedatt

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Some articles on the resurgence of the company for those interested in the business side of the sneaker game:

http://www.gq.com/story/adidas-tells-us-how-it-plans-to-catch-nike

https://www.fastcodesign.com/90110021/adidass-secret-weapon-in-the-sneaker-wars

http://sneakers-magazine.com/9-reasons-why-adidas-is-better-than-nike/

http://business.financialpost.com/i...e-swoosh-but-that-doesnt-tell-the-whole-story

 

• May 3, 2017

• #2

gimmedatt

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https://www.bloomberg.com/news/articles/2016-09-29/how-adidas-got-back-in-the-game

http://www.businessinsider.com/adidas-has-just-hit-a-huge-milestone-in-its-american-comeback-2016-10

https://www.benzinga.com/news/17/03...ut-the-companys-comeback-turning-the-corner-i

https://finance.yahoo.com/news/how-sneakers-are-driving-adidas-comeback-in-america-151426705.html

 

Last edited: May 3, 2017

• May 4, 2017

• #3

gimmedatt

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http://fortune.com/2017/05/04/adidas-shares-record-nike-america-china/

 

• May 4, 2017

• #4

wayniac211

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View media item 2426063

 

• May 4, 2017

• #5

gimmedatt

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https://www.bloomberg.com/news/arti...eat-estimates-on-sales-in-north-america-china

 

• Jun 24, 2017

• #6

gimmedatt

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[h1]  [/h1]

[h1]Adidas has nearly doubled its US sneaker market share — at Nike's expense[/h1]

Click to expand...

https://finance.yahoo.com/news/adid...ker-market-share-nikes-expense-153106743.html