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Lavar is a legend
Big Baller Brand Thread- Lonzo Ball's first sneaker the ZO2! UNDEFEATED NEVA LOSST!!
- Thread in 'Other Brands' Thread starter Started by evansst,
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Everyone hating on Lavar and Lonzo is going to result in him slipping to the Knicks
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Probably sneaker YouTubers for the views
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My thing is...what percentage of the profits exactly is going to Lonzo and what's going to his dad? I think this dude Lavar is strictly looking out for himself and Lonzo will probably see less than half of whatever the total sales of his products are. He's going to milk his kids for whatever they're worth while the iron is hot.
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thats a real big reach. anyone missing 33% of any potential earnings is missing it. iff you have 66 mil and missed out on 33mil, you're gonna miss it. even more so with only 10 mil stacked.
i'm all for a person building thier own brand and all, but the supporters of this "gamble" lavar ball is taking fail to mention the gains on the second contract and beyond "IF" lonzo plays well and "IF" he defies current basketball sneaker selling trends
most consumers arent mindless. just because you use shock tactics to get the word out doesnt mean that people fall for the banana in the tailpipe...and especially not sneaker heads (a small percentage of the shoe buying public)
brilliant move for selling 263 pairs of shoes? come on now. get real
lavar needs to really learn to wheel and deal in the background, because he is already shaping perception for 2 more sons who hope to play ball for a living.
even lebron had to show and prove before demanding part ownership of products he endorsed...this idiot lavar ball is demanding it before his son even plays one minute in the league.
NBA rookie scale states that lonzo ball if selected #1 should make 15mil over 3 years, correctme if i am wrong but i believe the nike deal would have made him 5mil over the life of his first contract.
after taxes thats only 10mil give or take. if he ends up in california, i would expect him to drop 1mil on ANY piece of property he purchases and at least 100k on a vehicle. add to the fact that this money isnt coming at once...and its very easy to go spend happy trying to keep up with the higher paid players on the team.
IMO
at this price point...they'd have to sell 10k pairs for it to equal what nike offered. i'd be impressed if they hit that number ever.
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Lavar a bum if he takes more than 30%. He probably plans to take 90% though
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Son **** around and get injured playing in them 3rd shift chinese factory joints.
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Lol
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You already know there's no chance in hell he's taking less than 50% when it's "his" company. Lonzo and those kids basically seem like they'll just do whatever the hell he says.
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I'll clarify what I meant.
The Ball family is already financially successful. Even if Lonzo flames out tomorrow, neither he nor the rest of his family is going to be broke (I'm assuming Lavar's not debt financing a lifestyle for all of them, if that's the case then they should've taken the cash and run). I take that to mean that he could, but doesn't have to, bank pretty much every single dollar he makes in the NBA absent immediate expenses. That would mean foregoing the $100k car and other unnecessary expenses (although a. I'd still buy the $1M house you mentioned for investment purposes, I think, and b. I'm pretty sure his dad bought him a $100k car when he started driving (if I'm remembering the Undefeated story correctly)).
By banking his NBA cash (I'll even assume he makes nothing from other endorsements), that's about $10M after tax to put in investments that will hopefully get him a market return of about 7% per year. Assuming he reinvests nothing, he's living off of $700k a year. If he'd taken Nike's extra $5M, he'd be living off of about $1M a year assuming the same investment strategy.
My point was that the difference in lifestyle between living off of $700k and living off of $1M is not so large that it's automatically worth foregoing building your own brand. The backstop of the guaranteed NBA contract makes this a very low risk gamble.
And remember, this is a worst case scenario. I mean, look at all of the things that we assumed to get here: Lonzo does zero other endorsements and never works after being in the NBA. They not only don't sell any of the $495+ shoes, but they also don't sell any other merch, or a lower cost sneaker option in the future. Lonzo plays so badly during his rookie year that no shoe company wants him as an endorser and he can't recoup some of the lost cash from turning down the current deals. Lonzo is so bad (or badly injured) that he flames out of the league after his rookie contract.
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respect
just saying, building your own brand isnt always an upside. its an upside if its successful. i get it, in this case success is measured differently, but i think the inverse to success in this scenario has to be carefully thought out as well. especially because its the most likely scenario given the current state of basketball shoe sales across the board. lonzo ball doesnt need to do a complete face plant in order for this venture to fall flat. he can be a perennial nba all star and still not sell sneakers. we have seen this happen before many times. maybe the business model different, but the liability is different as well. dada supreme, starbury, master p, shaq (before his sneaker was in wal mart) etc etc all were off brand sneakers that failed.
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Oh yeah. If they play this wrong and decide to try to prop up a failing business with their other earnings, this can all go south quickly. I mainly meant how they've operated so far with their initial play of a $495 sneaker offering was a good idea. My worst case scenario largely depends on them being willing to cut their losses, or at the least, scale back the business. With Lavar in charge though, that's far from a guaranteed outcome.
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thanks for the info
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This is just the hot thing this minute. Dude is smart and capitalized off the fact that everyone talks about him whether it's good or bad. So right now it'll be "successful" but having to wait six months while ur kid isn't going to be doing anything will make these go cold real quick. If he's able to regain this hype when they finally come out and the season starts will show how truly smart this move was.
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Lavar is putting a ton of unnecessary pressure on his kids. Lonzo will already have the pressure of being a top 5 pick let alone his dad running his mouth and trying to start a brand. I feel bad for those guys because the wont speak up to their dad. Who knows they could really endorse what he says but I really doubt it.
The $495 price tag is definitely a publicity stunt. Its free advertisement that he is receiving now. Whether people buy those shoes in particular are not is yet to be seen but people will know what the BBB brand is.
The $495 price tag is definitely a publicity stunt. Its free advertisement that he is receiving now. Whether people buy those shoes in particular are not is yet to be seen but people will know what the BBB brand is.
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Can't knock entrepreneurship.
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Sounds as legit as Ja Rule's music festival in the Bahamas.
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Ha I already posted here but still a good one
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The more interesting question will be what team is going to draft the kid. I saw a vid where the father has said all his boys are just one and done (college). Yeah, good luck with that idea.
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The middle one isn't even a 4 and done and the younger better put in a tremendous amount of work over the next few years to be a one and done.
LebronHasMoreFinalsMVPs
formerly realnawf281
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Gelo looks more like a tall football player. Kid has no where near the same vertical as his older brother.
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+1
both the sons to follow arent as talented as lonzo.
all 3 of them are gonna have to fix that slow release ugly awkward jumpshot
