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Many parents must be having that conversation with their elementary school-age kids; as of this writing, fidget spinners held the top 16 spots in Amazon's rankings of the most popular toys, and 43 of the top 50. Add fidget cubes (a spinner cousin), and fidget toys hold 49 of the top 50 rankings.
Fidget spinners, it seems, have become this year's leading toy fad. I'm a sociologist who has studied fads, and the rapid popularity, media attention and concerns over a new toy craze are a familiar story. As for adults' confusion about the purpose of the fidget spinner -- for many kids, that's probably part of its appeal.
Don't know what a fidget spinner is? Not to worry -- most people who aren't in touch with school-age children don't have a clue. (When I asked a class of 30 college students, only two knew what they were.)
A fidget spinner has two or three paddle-shaped blades attached to a central core. Squeeze the core, give the blades a flick and they spin. That's it. With a price between US$3 and $4 and available in all sorts of color schemes, many children can carry around a pocketful.
Fidget spinners have attracted all sorts of commentary. Some schools have banned them as a distraction, and there are worries that they may disrupt students' learning. Others argue that fidget spinners can calm special needs students. But most simply categorize them as a craze or fad -- the most recent in a long line of toys that children have swarmed to.
The hula hoop is probably the most famous. Over the course of a few months in 1958, an estimated 25 million were sold -- enough so that every child in America between the ages of five and 11 could have owned one. Soon, however, most hula hoops stopped spinning and began collecting dust. Similar toys fads include troll dolls, super balls, Rubik's cubes, Beanie Babies and jelly bracelets.