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Don’t look now, but Big Boi‘s Boomiverse album is right around the corner. Two weeks ahead of its release, the southern rap legend drops off a new visual for “Kill Jill,” a Killer Mike and Jeezy-assisted from his forthcoming project. Let’s just say it’s pretty interesting.
The new video sees Big Boi sitting on a European-styled throne at one point while somehow being in the presence people rocking clothes inspired by Japanese wardrobe. When the video isn’t focusing on Daddy Fat Sacks, we see Jeezy serving up the hook from a dimly lit red room while Killer Mike spits his verse in a very modern setting while surrounded by baddies. Like we said, it’s all interesting.
The video for “Kill Jill” means Big Boi’s now two-for-two when it comes to Boomiverse visuals. A few weeks ago, he unveiled his visual for the Adam Levine-assisted single, “Mic Jack.” In that video, the ATLien visits a laundromat only to be transported to an alternate universe once he tries on a fur coat. Trippy stuff.
As a member of OutKast, inventive visuals are nothing new to Big Boi. The thing is, those are likely just the tip of the ice berg when it comes to his goals for Boomiverse. Speaking with us in April, the Atlanta MC explained the purpose of his new album.
“Boomiverse is basically the big boom, like the Big Bang Theory, the beginning of something new,” Big Boi revealed. “It’s just to really promote new sounds, expanding the thought process, melodies and really to reset music, just really start it over. When albums used to come out, it shifted everything a little bit. What music is right now, it’s cool but we’re trying to forge a new territory.”
We still have a couple of weeks until we can see the new territory Big Boi speaks of. For now, you can peep his “Kill Jill” video and imagine.
Don’t look now, but Big Boi‘s Boomiverse album is right around the corner. Two weeks ahead of its release, the southern rap legend drops off a new visual for “Kill Jill,” a Killer Mike and Jeezy-assisted from his forthcoming project. Let’s just say it’s pretty interesting.
The new video sees Big Boi sitting on a European-styled throne at one point while somehow being in the presence people rocking clothes inspired by Japanese wardrobe. When the video isn’t focusing on Daddy Fat Sacks, we see Jeezy serving up the hook from a dimly lit red room while Killer Mike spits his verse in a very modern setting while surrounded by baddies. Like we said, it’s all interesting.
The video for “Kill Jill” means Big Boi’s now two-for-two when it comes to Boomiverse visuals. A few weeks ago, he unveiled his visual for the Adam Levine-assisted single, “Mic Jack.” In that video, the ATLien visits a laundromat only to be transported to an alternate universe once he tries on a fur coat. Trippy stuff.
As a member of OutKast, inventive visuals are nothing new to Big Boi. The thing is, those are likely just the tip of the ice berg when it comes to his goals for Boomiverse. Speaking with us in April, the Atlanta MC explained the purpose of his new album.
“Boomiverse is basically the big boom, like the Big Bang Theory, the beginning of something new,” Big Boi revealed. “It’s just to really promote new sounds, expanding the thought process, melodies and really to reset music, just really start it over. When albums used to come out, it shifted everything a little bit. What music is right now, it’s cool but we’re trying to forge a new territory.”
We still have a couple of weeks until we can see the new territory Big Boi speaks of. For now, you can peep his “Kill Jill” video and imagine.
. I dig Order of Operations too, but Don Q used that beat already on his most recent tape.
