Air Jordan 3

By jjs · Dec 9, 2014 · ·
  1. jjs


    Tinker Hatfield

    Original Release Date


    the 4 original colorways :

    White cement : 

    Black cement : 

    Fire red : 

    True blue : 

    back in 1988, the retail was set at 100$. It may seemed very cheap for today's standard, but back then, a 3 digit price tag on a basketball shoe was something we never seen. 


    With Michael Jordan wanting to leave Nike after the Jordan 2, Nike needed to make sure to impress Jordan with the third model of the line. They sure did a good job by putting Tinker Hatfield on the project who created one of the most sought after Jordan of all time : the Jordan III. The Jordan III brought the logo that is now recognizable all over the world : The Jumpman. The logo was designed by Peter Moore.  

    The Jordan III was a revolutionary shoe that featured a visible air bubble, nice tumble leather and the now iconic elephant print. In the end, the shoe convinced Michael to stay with Nike and the rest of the line is history. 

    The marketing strategy

    To sell the shoes, Nike made commercials featuring the man himself (Jordan) and Spike Lee as Mars Blackmon. 

    With the popularity of the model growing, Jordan brand didn't stop to the four original colorways. Here is the list of the models, the retros and the non-original colorways : 

    1994 Black Cement

    1994 White Cement

    2001 Black Cement 

    2001 Mocha

    2001 True blue

    2003 White Cement 

    2007 Cool Grey

    2007 White Flip

    2007 Fire Red

    2007 Harbor Blue (Women's size)

    2007 Do the Right Thing (name is based on a Spike Lee movie)

    2007 Pure Money

    2007 Black Cat

    2008 Black Cement (part of the Countdown Pack 3/20)

    2009 True Blue

    2011 Silver Anniversary

    2011 Doernbecher

    2011 White Cement

    2011 Black History Month (BHM)

    2011 True Blue

    2011 Stealth

    2011 Black Cement

    2011 Black Flip

    2011 Grey Flip (GS only)

    2013 White Cement "88" (Featuring the Nike logo on the back)

    2013 Joker

    2013 Crimson

    2013 Doernbecher

    2013 Fire Red

    2013 Fear

    2014 Powder Blue

    2014 Infrared 23

    2014 5LAB3 Silver

    2014 5LAB3 Black

    2014 Wolf Grey

    2014 Sport Blue

    2014 "Tiffany" (GS only)

    2014 Atomic (GS only)

    Collaboration : 

    Solefly x Jordan 3 "Lotto"


    Michael Jordan (playing, winning the dunk contest and in commercials)

    Oregon players 

    Kobe Bryant

    Russell Westbrook

    Jason Taylor

    Dre Bly

    Terrell Owens

    Andruw Jones

    Nick Young

    And most likely more athletes and artists (feel free to update the article with your pictures of PE) 

    Sources :


    Share This Article


To make a comment simply sign up and become a member!
  1. calikid41
    Best J's of all time