There were 6 people behind me in line when I went at 1:55. I told my coworker and he just went and got the last 8.5; said no line there when he was checking out at ~2:45.
Manager probably fiending for a promotion/raise. Extra sales on those shirts that rarely ever sell (because who really buys shirts at Champs?) looks good for the manager with the extra revenue it brings in.
SF Champs in Westfield has em, but kind of shady tactics: 4PM release, or buy a t-shirt in the store and you can buy them now. At least the cheapest shirt is $8.