That's been talked about repeatedly. The higher the price, the more desirable the item. ALD's marketing is second to none. If u follow other menswear brands, yeah ALD ain't all that lol.
Plenty of other menswear brands w/the same/better quality for half the price of what ALD offers. ALD can charge whatever they want bc they got sneakerheads by the balls with their moodboard IG and french sounding name lol
The high price point, outstanding look-books, and accessible designs make ALD desirable among sneakerheads looking to step up their fashion game. This 90's nostalgia has been hot for a while and ALD is leading the wave along with New Balance. Having said that, I'd rather spend my money on some...
I mean, he been doing that the past 5 years. Brand appeals to sneakerheads who like hype limited collabs with logos. Sneakerheads who outgrow this phase move on to ALD lol.