Great article about the sneakerhead community / market and how it relates to Nike's business model.
This article is actually linked on the ESPN.com homepage in the 538 box, right below the Grantland box (Bill Simmons)...
We are building a sneaker site around data and market analytics - what are sneakers actually worth, how can you tell, what is available in the market, how does value change over time, what does this mean for the resale market, etc. We are NOT resellers. We are entrepreneurs who love sneakers...