Like I said, you can sell someone anything if it's marketed correctly. Nike managed to sell ppl a sneaker that they've never seen pics of(I.e. 2K14 LeBron)
Yup. My best guess is that Nike saw that ppl weren't diggin them at first, so decided to ship them out in limited quantites to create some hype. & it worked. But I respect ppl who actually wanted the shoe in their collection to wear.