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from seattle times,
"Sonics forward Kevin Durant scored the second-largest endorsement contract for an NBA rookie when he signed a seven-year, $60 million deal with Nike that included a $10 million signing bonus.
The Beaverton, Ore.-based shoe and apparel company and Durant's agent Aaron Goodwin confirmed the announcement Wednesday.
According to industry sources, Durant declined a seven-year, $70 million deal with Adidas that included a $12 million signing bonus largely because he has a long history with Nike dating to the eighth grade in Washington, D.C.
"At the end of the day, Kevin has been with Nike his whole career and he felt comfortable with them," Goodwin said. "He took the time to give Adidas the opportunity and they're a great company, but he chose the company that he's more familiar with. And we build brands on authenticity and it's more authentic for him to be somewhere where he wants to be and he's comfortable."
Durant's sneaker deal will include a signature shoe that will be unveiled after his rookie season. In the past months, he has talked about wanting to endorse a mid-range price shoe, and Goodwin said those plans are in the works.
Durant's deal falls short of the $90 million deal that Nike signed with Cleveland forward LeBron James in 2003.
Former Kentwood High star Rodney Stuckey, who was drafted No. 15 by Detroit, signed a multi-year shoe-endorsement deal with Adidas. Specific terms were not disclosed. "
seattletimes.nwsource.com/html/sports/2003793938_soni18.html
"Sonics forward Kevin Durant scored the second-largest endorsement contract for an NBA rookie when he signed a seven-year, $60 million deal with Nike that included a $10 million signing bonus.
The Beaverton, Ore.-based shoe and apparel company and Durant's agent Aaron Goodwin confirmed the announcement Wednesday.
According to industry sources, Durant declined a seven-year, $70 million deal with Adidas that included a $12 million signing bonus largely because he has a long history with Nike dating to the eighth grade in Washington, D.C.
"At the end of the day, Kevin has been with Nike his whole career and he felt comfortable with them," Goodwin said. "He took the time to give Adidas the opportunity and they're a great company, but he chose the company that he's more familiar with. And we build brands on authenticity and it's more authentic for him to be somewhere where he wants to be and he's comfortable."
Durant's sneaker deal will include a signature shoe that will be unveiled after his rookie season. In the past months, he has talked about wanting to endorse a mid-range price shoe, and Goodwin said those plans are in the works.
Durant's deal falls short of the $90 million deal that Nike signed with Cleveland forward LeBron James in 2003.
Former Kentwood High star Rodney Stuckey, who was drafted No. 15 by Detroit, signed a multi-year shoe-endorsement deal with Adidas. Specific terms were not disclosed. "
seattletimes.nwsource.com/html/sports/2003793938_soni18.html
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