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Originally Posted by illmaticsoulchild
The marketing campaign is geared toward die-hard comic book fans. There is no hype outside that collective group. I was surprised however at the amount of cheers the prologue had before I Am Legend though. At least 1/3 of the crowd voiced their excitement before and after the trailer.
That's nothing, when I saw Superman Returns in the theaters and they previewed the first long trailer of Spider-Man 3, it literally got a standingovation with everyone clapping. Now that's hype right there.