If you're the head/boss of Jordan Brand, how would you take control of those crappy retros?

Originally Posted by cguy610

Originally Posted by Al Bundy5

op you can't have it all. You want better quality and a reduced price? Last time I checked nike was a capitalist corporation, and as such their priority is to maximise shareholder profit. You think they best serve their shareholders by lowering their revenue and raising their expenses? You want better quality? Every single man on this board wants better quality. If they give you better quality don't complain if they raise their prices
And this doesn't even begin to take inflation into account. A $150 shoe from 10 years ago would retail for about $230 with 4% inflation. Nike isn't stupid. To keep the same margin they had from back then they have only two options: reduce quality with cheaper materials or raise prices.
Since everyone throws a hissy fit whenever they mention a price rise, they chose to give us crap quality
Inflation hasn't been that high.  It's been like half of that(like 2%), plus interest rates are low which is allowing people to borrow more. 
Not to mention inflation is irrelevant when discussing retros.  When determining cost of production for any product, most people only think of the cost of the materials and labor to put the product together.  What they tend to forget (or don't realize) is that the majority of the cost of a product is in the research and development for that product.  Creating an initial design, building a prototype, testing it, finding the flaws, fixing the flaws and repeating all those steps till the company comes up with a final product they're satisfied with.  This is the bulk of the cost that the company tries to spread out with the wholesale/MSR pricing.  However, none of these costs are a factor for retros because that was all dealt with already 10, 15 or 20+ years ago.  All they have to do now is worry about the cost of materials and labor to recreate the product, which is dirt cheap.

This is why when anything new comes out in consumer goods (think video games, TVs, cell phones, etc), the initial MSRP is high.  They're trying to recoup the cost of R&D as quickly as possible.  As time progresses, the prices drop because the cost of R&D has been covered, and now all that's left is the cost of actual materials and labor (very small in most cases), so they're basically almost making sheer profit off sales at that point.  Retros sneakers have been at that stage for a decade or 2, so the excuse of "inflation" for higher prices and poor quality is absolute BS.
 
Originally Posted by cashm0neyand1

you dont change a dam thing, because youre still swimming in the cash.

complaints about quality >>>> doesnt matter because everything still sells out!!!
Took the words out my mouth. 
  
 
I like money, but damn even cheaper materials and pay lesser for labor. Ya'll some greedy dudes
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