Interesting video about Jordan retros being $210.

[fdub]

I saw this video and thought it was interesting.

I know it’s redundant, but is it a limit that you guys will go?

 

[rbk93]

I don't truly know, but I feel a lot of factors go into Jordan Brand pricing. It's not a bigger brand than Nike(can't necessarily speak on quality), but their products are usually more costly across the board.

Footwear or apparel.

 

[Quiggles706]

Crazy how the first basketball shoe that was over $100 in 1984 was the Adidas Forum, now today Jordans doubled what forums cost. Air Jordans weren’t $105 until the AJ2 in 87. Jordans stayed between $105 and $125 for 10 years.

 

[URHere]

I didn't watch the video but seeing how many people are okay with spending those high as resell prices and how big normalize resell market has got it is no surprise Nike would up the retail price to capitalize

 

[ckauffman28]

i mean everything has gone up pricewise.. shoes included

 

[sthebest]

For me personally, I cant see paying much more for a pair of Jordans at retail. It's insane that Jordans are now almost double the price that they used to retail for in the mid to late 2000's while other Nike shoes like the Flight 89 and Air Trainer 1 haven't gone up that much in cost. Also it's reverse psychology involved. Take the Cardinal 7s. Theyre $210 retail now, so when they drop to $140-$150, you'll feel like you got a deal when all you're doing is paying the same price you would have paid on release date of the previous retro.