JB release numbers now reflect the hype for the shoe/colorway...

Discussion in 'Jordan Brand' started by kamuekcmo, Jan 9, 2013.

  1. kamuekcmo

    kamuekcmo Banned

    1,184
    720
    Joined
    Jul 24, 2012
    My source has given me some interesting info... JB has a new way of marketing or deciding how many pairs of a certain shoe will drop... This is how it works... JB starts production on a shoe, then once info drops, they have put together a team to watch and measure the hype for a shoe, depending on the hype of the shoe they will then change the release date to produce more or only ship out half of the amount that was produced and do a re release, or change something on the shoe to make it a different shoe...

    Raptor 7's dropped and instead of having pairs sit on shelves and take away from other releases, they only sent half of them out, and saved the other half for a second release...

    Olive 9's were supposed to be a limited GR (no kids) but after judging hype they only sent out half of the produced amount, my source says he has seen them sitting in a warehouse... (so expect more of them soon)

    Thunder 4's - The thunder 4's had a great hype measurement, more than what JB expected, so they changed the release date to buy a few weeks to produce more and to insure they would sell they made them a holiday shoe....

    Bred 13's are supposed to be a GR and they are only sending out half of the produced amount, so most stores wont have as many as you think..

    88 Retro 3's - now I don't know what to think about this.... My source confirmed that this shoe was the first shoe that the (hype measure team) was assigned to when it came out no to long ago.... My source didn't say this (his exact words were don't trust them Nike Air 3's) but by them coming out so fast, I am willing to bet this is the same exact shoe with a logo change, which falls under change something on a shoe to make it better and sell for more profit.......

    My source says that release date changes and second drop dates are going to be way more common in 2013..
     
    Last edited: Jan 9, 2013
  2. bballermarkie

    bballermarkie

    8,919
    6,200
    Joined
    Dec 2, 2011
    Thanks for the info man
     
  3. bsv2.0

    bsv2.0 formerly bigsexyvic

    628
    281
    Joined
    Sep 3, 2012
    I would think that this is a step in the right direction, assuming they continue to produce enough pairs for the majority of the people to cop. Thanks for the info.
     
  4. kamuekcmo

    kamuekcmo Banned

    1,184
    720
    Joined
    Jul 24, 2012
    I believe this is a step that will go against the resellers, once people realize that they may have a shot at a 2nd release date a few months down the road, who will still pay reseller prices...
     
    Last edited: Jan 9, 2013
  5. nikehead

    nikehead

    732
    527
    Joined
    Dec 20, 2012
    This sounds about right, remember guys NIKE is publicly traded company who's responsibility is to the shareholder's first, not to our sneaker subculture, they could care less about pleasing and accommodating the needs of a select few in the "shoe game".

    They are most concerned with improving the margins, revenue, eps and roe

    the best way to do that is by what they continue to do, which is re-release shoes that they are making small changes to every several years, so the same people will buy them again, this actually benefits Nike, rather than investing in r&d of new technology that may not received well by the public.

    Always remember that
     
    air jordan xii likes this.
  6. da shoefreak

    da shoefreak

    2,074
    687
    Joined
    Jul 21, 2012
    again nike would be foolish to get rid of resellers since they help create the hype and buy multiple pairs. if they want to take away that part of their customer base it would be pure stupidity on nikes part.
     
    eduardkj likes this.
  7. jordan2233

    jordan2233

    552
    62
    Joined
    Jan 2, 2009
    sounds believable, hope the continue to re-release shoes in the future.
     
  8. nikehead

    nikehead

    732
    527
    Joined
    Dec 20, 2012
    Actually this should not affect resellers at all, Nike's last concern is resellers and how much they sell their products for, resellers actually help bring attention to the brand and certain shoes that they release.

    The only thing that will ultimately affect resellers are buyers, if people would not put such a high demand on a particular product the price of said product will eventually fall.

    Basic economics
     
    Last edited: Jan 9, 2013
  9. nawghtyhare

    nawghtyhare

    27,689
    9,645
    Joined
    May 24, 2005
    So what's up with a Jordan 11 restock or have I missed it :nerd:
     
    kiluminati616 likes this.
  10. grapeape

    grapeape Banned

    1,420
    634
    Joined
    Oct 10, 2012
    I didn't know when someone was going to leak this, but I have also heard very similar information on almost every point made from a similar type of source.  If there are people out there that just think the raptor 7 is an unsuccessful sell and a bad example, then they will be back in here within 8 weeks saying, "you damn right KCMO, I can't believe that just happened."

    Now I hadn't heard the part about the WC3's being the 2011 model, saved and changed, and from my knowledge this new business model hadn't started to come into play until 2012 had already started, but that very well could be so.  Which would really suck, but make sense at the same time.  Now my fear is that when the CHICAGO 1's get their NIKE AIR treatment it will be these trash quality pairs I just skipped [​IMG]
     
  11. jacksodk

    jacksodk

    2,264
    411
    Joined
    Apr 1, 2012
    This sounds about right. I have spoke with some district managers and both have helped me in the past by saying stay tuned for restocks. They restock small amounts to see what will happen hence the "some are sitting in a warehouse." I'm telling you guys. Look for a black cement 3 with the nike air and an original colorway for the cement 4 in about a year. JB is testing things!!
     
  12. Bert.

    Bert. formerly zyzz

    75,063
    12,140
    Joined
    Oct 25, 2010
    appreciate the info OP

    i think you posted some legit info before so i trust you
     
  13. kamuekcmo

    kamuekcmo Banned

    1,184
    720
    Joined
    Jul 24, 2012
    I highly doubt that because they produced half a million pairs.... But I can say that yesterday I was doing some shopping at my local mom and pops store and they have always had crazy lines for Jordans, I was even in the line when the bred 11's dropped to get them for my kids, I'm 100% sure they sold out that day... But I was there yesterday and they had almost a FSR in GS, toddlers, and had all sizes in men except for 11, he said they got a shipment later this past Monday.... [​IMG]
     
  14. belly26

    belly26

    2,116
    445
    Joined
    Jul 2, 2012
    would be real nice if they restocked the bred 11 next week since its an off week for jb retros
     
    Last edited: Jan 9, 2013
  15. squatchnt

    squatchnt

    8,554
    2,930
    Joined
    Jul 21, 2012
    This..

    @dashoefreak I don't think Nike/JB really concerns themselves with the re-sellers purchase practice as it's somewhat controlled on NDC and other retailers buy their shoes from Nike/JB directly.
     
    Last edited: Jan 9, 2013
  16. growingupny

    growingupny

    1,341
    269
    Joined
    Jan 4, 2013
    That's an extremely smart Operational Business model. 

    Considering the hype and culture around J's overall, this almost eliminates or in the least, reduces stress on production numbers and meeting retailer demands.

    Test the waters (and still sell out) with a few hundred thousand pairs, then hit 'em with the heeeee months later. OR the little restock trickles they've been doing. That's how I copped by CG IX's and MBJ IX's. [​IMG]

    Nice Post OP [​IMG]
     
  17. kamuekcmo

    kamuekcmo Banned

    1,184
    720
    Joined
    Jul 24, 2012
    yes, that is true... I think they are more concerned that they can make double and triple what JB can make.... I know if I had some type of company and I paid to have something produced, paid for a factory, materials, marketing, shipping, and whatever else... and someone took what I put all my hard work into and flipped it for double or triple what I got only a few hours after they got it from my company..... I would be pissed....
     
    rob1ne likes this.
  18. eyenoe

    eyenoe

    169
    60
    Joined
    Oct 12, 2012
    KCMO....this reminds me of the good ole days when people actually broke inside info for the community! Not jus sitting on it an telling their friends an close circle! Im sure there are PLENTY of people who knew that info an aint share it. Sittin back hatin like I already knew that! Well brotha yo Rep should be in the hundreds for the inside info YOU have been havin the balls to put out no matter if its exposes your source! THANKS! Keep it coming.....:smokin
     
  19. nikehead

    nikehead

    732
    527
    Joined
    Dec 20, 2012
    Yes, thats understandable, but the products that Nike produces and distributes to its retailers does not command the price points that resellers are receiving for them.

    If Nike tried to sell any of their product at the price point that resellers sell for, they would see a large drop in revenues and consumer would turn to other brands
     
    Last edited: Jan 9, 2013
  20. vegetaray123

    vegetaray123

    3,342
    2,068
    Joined
    May 8, 2002
    Isn't this how it always worked? At least in regards to having reps keep tabs on the web and all the hype following info release...

    The production setup is new to me but to be honest Nike, Reebok, Adidas etc...all have people who watch the boards...

    At the very least this ensures that at some point we will get regular drops of info on future releases...
     
    Last edited: Jan 9, 2013
  21. vood99

    vood99

    5,170
    1,855
    Joined
    May 20, 2004
    What you're essentially seeing is Nike's ploy to get people to pay full MSRP for product. The sheep/consumers miss out on the first drop and are relieved that they can actually get a pair the second time for retail - no markdown, sales or promos of any kind.
     
  22. growingupny

    growingupny

    1,341
    269
    Joined
    Jan 4, 2013
    I'm sure that they have always kept tabs on the "buzz", that's just good business. But now its a lot easier to tie that in directly to production and forecasting, considering the social media boom and everyone retweets a fart if it comes from the @NikeStore. Technology has just made it easier for them to do it. [​IMG]
     
  23. trappedintime

    trappedintime

    3,636
    1,028
    Joined
    Apr 30, 2011
    Re-sellers don't keep JB in business though, that kind of talk is beyond stupid. If Nike judges the demand better, or current demand, they can better serve us, the consumers by trying to match supply to demand. That doesn't mean resellers are going away, but rather than overselling a particular shoe where much of the stock goes right to the secondary market, limiting the release numbers and then later releasing more helps more consumers get them from JB rather than eBay, CL, etc. especially if consumers hold back on the secondary market banking on a second release/restock. The only reason a $160 shoe resells for $250 is because of the perception by consumers that they can not purchase the shoe in the future for the retail price. Resellers also hurt brand loyalty, and as we all know, one of the biggest complaints on NT is that Nike has failed to meet consumer demand in order to breed hype. I'm sure that some hype is created by this divide between supply and demand, but it also decreases customer loyalty which is bad for Nike in the long run if they can be the ones to come to the rescue of consumers with secondary releases/restocks.

    Remember, resellers throw off Nike's measurement of TRUE demand for a shoe, and those measurements are important for gauging production across models, colorways and even time. JB may not care that they sold a shoe to a reseller, or that a reseller swooped up 20 pairs, but if he sits on those 20 pairs and it takes forever for him to move those, that skews the true consumer demand for a release and thus makes it hard to estimate how much to produce of a different CW of the same shoe or a similarly desired release of another model or colorway. Metrics and understanding true demand from your customers (resellers are not true customers when looked at by a business) is highly important in creating and executing marketing strategy.

    As was mentioned, this is about the bottom line by being more efficient with production that matches demand, but at least they're creating the flexibility to produce more and/or do a second release for many of these shoes. The Olives are a great example. There was little hype (perhaps due to the timing of that shoe with what dropped before and after near the end of the year), but in retrospect there were many of us, myself included, who wanted a pair that didn't get them.

    This would also explain why some releases like the Olives were FCFS at Nike stores while most are RSVP, and it also explains last week's White/Red-Black release that was all kinds of FUBAR with regard to release details from Nike. Different releases - based on hype and thus production numbers - are being handled differently in stores. Perhaps part of the foot traffic or feedback from staff on how much demand there was for a sold out FCFS release paves the way for secondary releases. I wouldn't be surprised if this team's measurement and monitoring through various channels (including NT and obviously social media) is leading them to make decisions or categorize releases and how they will be handled.

    Remember, at the end of the day Nike is a MARKETING COMPANY. Their success hasn't been tied to the quality of their product, it has been tied to their advertising, marketing, and ability to understand their target market.
     
    Last edited: Jan 9, 2013
    eduardkj, kamuekcmo and turftoes like this.
  24. 160jordansdeep

    160jordansdeep

    13,891
    1,404
    Joined
    Dec 24, 2003
    that's what has happened in the past year atleast at nyc mom and pop stores i dont see no drops in revenue

    all i see is people buying more and more and prices from stores that have accounts charging not a small mark up but $100.00 and a lot of time over that

    the owners of these shops see what flight club and ebay prices are at and ask for the same

    i dont think any of this info is correct

    bottom line nike makes money and the stores make money

    small shops have cut the reseller out and now a reseller has to get a group of people out to footlocker just just pay retail to charge that same mark up the small mom and pop have been doing for the past 2 years


    re sellers like me and many others are just in a hobby that has a Hugh demand and just keeps getting bigger and bigger
    so why not cash out

    all i sell now is all the shoes i own from over the years

    i really dont sell new releases
    too much hassle unless you can get before the release date and not get raped too much

    waiting on a line for sneakers has become mainstream that casual jordan buyers and as well as people like us have to do just to pay retail in the past year and starting well into this new year
     
    Last edited: Jan 9, 2013
  25. kamuekcmo

    kamuekcmo Banned

    1,184
    720
    Joined
    Jul 24, 2012
    I feel you, and I can say in a way I'm guilty of holding back info.. I been lurking on here since 2001.. I started collecting about a year after that.. My source (family member) has been in his spot for almost 7 years, he tells me what I can and cant put on here... The stuff I put on here is only put on here because other people know it, as a way to hide who is dropping info... So in a way I'm kind of shocked that alot of the info is not dropped, and its also a few dudes on NT who drop legit info and they are trashed and i see them never post again... Example, a while back when the 2nd altitudes dropped, it was a dude on NT that said the altitudes were never supposed to even drop, but they dropped them because they were behind on another colorway (squadron blue 13's)... The dude was trashed so bad, that he erased his account, and i feel bad cause i read it but didn't back him up........ Now this 13 with 3 shades of blue and yellow that he described are due to drop this year....