Joakim Noah got his shoe deal with the....

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Le Coq Sportif

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LONG-TERM DEAL: Noah can build his brand

Somebody look up the French for ''It's the shoes.''

Bulls rookie Joakim Noah has signed a six-year endorsement deal with French footwear and apparel company Le Coq Sportif.

That is the same company that his tennis-star-turned-singer father Yannick Noah has endorsed.

Le Coq Sportif has plans for a line of shoes and apparel around Noah. The deal could end up giving the former Florida star an equity stake in the company.

The deal was brokered by agents Donald Dell and Bill Strickland of Kentucky-based Blue Equity. Dell, president of the firm, also helped Michael Jordan partner with Nike. Nike and Adidas also were interested in Joakim.

So how do the Jordan and Noah deals compare?

''I think they're very different deals because they're very different times,'' Dell told Quick Hits Wednesday. ''But the concept is the same. When Michael made the second Nike deal, that was a long-term deal. What we're doing with LCS and Joakim Noah is an opportunity for him to have a royalty involvement in shoes and clothing, both in Europe -- but more importantly -- in America.

''It's very dissimilar to Nike in the sense that they're not an established company, although Nike basketball was not that established until Michael, but they were established.''

It would seem -- on the court and off -- Noah has big shoes to fill.

:lol:
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Can't wait for the Le Coq's to drop :rofl:
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man these will be the new "shoe". People calling them Air Noah's
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I didnt even know they still made those , i remember the running suits back in the 80's . Dudes going anywear to get a shoe deal
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I remember Fresh Prince used to rock LCS like crazy. They made some fly late 80's early 90's gear.
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I have a pair of Le Coq Sportiff Arthur Ashe shoes. They're nice. They're casual classics though.

I'm skeptical about their basketball shoes.
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this is pretty smart for joakim... if he could market them right.. he will str8 up get ownership.. thats wassup.. now he needs to fix his teeth.. wax his eyebrows and fix his hair and he'll be marketable..
 
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I can see it at gyms across America right now:

A: "Hey, nice Coq."

B: "What?"

A: "I said I like those Coqs."

B: "Okay, you're not on my team."

A: "Why, because I like your coq?"

B: " :stoneface:
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superblytrife

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Dude brought it back with that. I used to rock the hell out of some Sportif, along with Ellesse.
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mjshoefanatic

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Noah bringing sexy back(No Amaechi). :rofl:
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Dude brought it back with that. I used to rock the hell out of some Sportif, along with Ellesse.
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:lol:
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