Jordan Brand new Marketing Strategy to Curb Reseller market???? LOOKOUT 2013

Discussion in 'Jordan Brand' started by bigmike24000, Dec 25, 2012.

  1. OG Colorways

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  2. Limited Releases

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  3. I don't Care just make enough shoes for everyone to get their pairs

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  1. bigmike24000

    bigmike24000

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    We all have our views on reselling.... the good, the bad, the ugly.  For the past 4 months Jordan Brand possibly could be heavily testing a marketing strategy right under our noses... directed soley at resellers...which is not old at all.....re-releases (not restocks as they want to refer to them as).  If you haven't been keeping track since Sept. with the re-release of the entire Kilroy pack on DEC. 26th we will have a total of 7 Jordan's that have been re-released (5 were considered limited releases) not including the earlier ones from this year (charcoal 7's re-released in sept.)  (military 4's and fire red 4's as well referred to as restocks)..

    This is good news to most .. [​IMG]

    Are the upcoming "limited releases" really going to be GR's with split the quantities for a second release... first building the hype...second dropping a "limited quantity" next letting resellers buy up inventory and flood the resell market... then release again, bringing buyers back and eventually slowing the resell market?   

    Notice when a shoe is re-released the demand for it the second time goes down significantly unless of course if were a hot shoe or the xi's series but demand would still go down as most people who want a pair find a way to get a pair.

    What's your thoughts...again this is only an observation and speculation but could very well be a new way to capitalize on the reseller market....  If so this will make resellers think twice about trying to stock up on any release if the fear of another re-release could be lurking a month or a few months later... and also keep buyers from succumbing to the 75-100+ mark-ups in hopes of getting the shoe they really want for retail.
     
    Last edited: Dec 25, 2012
  2. brandnew

    brandnew

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    Tbh i dont think JB give a **** about resellers. They just do re-releases to make a little bit of extra cash. They're laughing all the way to the bank.
     
    touchdowntodd, pftjordans and dabaomb like this.
  3. sthebest

    sthebest

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    I too have noticed how many releases have dropped again in the past few months. I think theyre definitely trying to defeat resell prices. I mean why should the public give that money to a reseller when they can give it directly to Jordan Brand? Nike Sportswear tried this a year or two ago with moderate success. If anything, it drove down the demand resell price on shoes that had a somewhat high resell value (Volt Griffeys, Pearl Foamposites, Auburn SC Trainers, QS SC Trainer II pack, Eggplants, etc)

    The next on this list will be the Bred 11s. And just about every Jordan release in 2013 will be restocked at least once. Coupled with Facebook, expect to see all these releases next year sell for 130 at most
     
  4. ihatesneakers

    ihatesneakers

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    Lol I had to vote OG Colorways just to be that 1 person. 

    But in reality, make enough shoes to go around, seriously. 
     
    dizzle1123 likes this.
  5. beansietime

    beansietime

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    I don't think JB cares about resellers at all. If anything resellers help them sell through a retro shoe on release day.
    JB doesn't care if their $160 comes from a reseller, a diehard collector, a basketball player, or a soccer mom.

    If anything they'll just keep raising prices to meet the market of what people are willing to pay to resellers.
     
  6. da shoefreak

    da shoefreak

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    [​IMG]  jb needs resellers to create and continue the hype. theyd be stupid to try and get rid of them.
     
    kennyisdead911 and touchdowntodd like this.
  7. Sancheeeto

    Sancheeeto

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    THIS.
     
    charmcitykid and touchdowntodd like this.
  8. jayzrdead

    jayzrdead

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    Like i seen someone say before its a damn shame that nowadays you have to be lucky enough to even win a CHANCE to purchase shoes now. Things are crazy and its getting out of hand.
     
    touchdowntodd likes this.
  9. killaswag1985

    killaswag1985

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    I hope it works because something has got to be done about these damn resellers & these rape prices
     
  10. jordan2233

    jordan2233

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    these restocks are good for people who dont want to pay rape prices, hopefully this continues
     
  11. jumpmanthr33zz

    jumpmanthr33zz

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    as long as we keep buying, the prices will go up...basic economics supply and demand
     
  12. eg978

    eg978

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    well now that we all know that Finish Line , and Nike.com is doing restocks on the regular , its kind of a no brainer to NOT purchase pairs after there release date .

    it all falls down to patience .

    it does put a slight cripple on our sneaker society ( the true heads ) who love to wear these premium sneakers to steal the spot light at events / gatherings .

    But if it means safety for beings then so be it ...

    i am going to miss that feeling of walking into a baby shower or a get together and knowing no one else in the room has on the same pairs i have on .. and i can feel the jealousy hitting HARD lol .

    i started to notice that nike had a trick up there sleeve when one of my buddies that works at FNL told me not to worry if i didnt get any pairs from now on .

    he simply said " we got you bro just stay alert " .. guess he was right !

    FNL mobie FTW .
     
  13. brad2012

    brad2012

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    This
     
  14. rebelmindz

    rebelmindz

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    they are gonna learn that most of the people buying these shoes are resellers once people stop buying from resellers,resellers are gonna stop buying and nike profits are gonna go down hence restocks ...
     
  15. SoleByThePound

    SoleByThePound

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    This is exactly how I feel, JB doesn't give a flying **** about any of it's customers. As long as people mindlessly hand over their cash Jordan is happy.
     
  16. poloman1211

    poloman1211

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    actually this would be the opposite of your theory, this would help resellers. If Jb release a shoe in limited quantities, re sellers would buy them all up and most people would have to look after market aka re sellers for a pair because buyers would not know that a restock or re release is coming. If Jb lets it be know to the consumer that they are releasing at different dates then that would end the reselling because if you missed the first date you can just wait until the next know release date and reseller can not hold onto product for a long extended period because they need the funds for the next release.
     
  17. flasurfing

    flasurfing

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    true heads aint only about breaking necks fam.  They usually just like the sneak/history/colorwy/model, etc.... Honestly ppl getting things for the spot light are more hype beast than heads or collectors.

    If you copping shoes to break necks at a BABY SHOWER you a lame b
     
    sneakefreake, Magic33 and temepr like this.
  18. Magic33

    Magic33

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    cosign :nthat:
     
  19. brad2012

    brad2012

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    Sad you gotta buy shoes to raise your self esteem bro.
     
  20. bigmike24000

    bigmike24000

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    I see where you are coming from but this is whats happening now.  Most limited shoes are being bought up by resellers.   Since a Re-release is becoming a common practice most resellers only have a small window to capitalize on any potential profit.  Most smart "heads" who miss a shoe have the patience and can hold out as long as possible to cop at retail or close to it so news of re-releases would be music to our ears.  Notice how the re-release of the entire Kilroy package made a lot of us happy including myself as I was able to cop some MB Jones today at retail.  Keep in mind resellers target us...after a couple losses the short term resellers will drop out the market.. which is all most of us want...
     
    Last edited: Dec 26, 2012