- Joined May 1, 2006
To steal a phrase from a fellow fast-food chain, KFC is thinking outside the bun.
The chicken chain rolls out its Double Down sandwich this weekend — although some might question whether it really is a sandwich. It consists of two white meat chicken breast fillets with a filling of bacon, Monterey Jack and pepper jack cheese with Colonel’s Sauce (a spicy mayonnaise).
The company announced the rollout on its Web site with a ticker counting down the minutes until the national release.
The Double Down was test marketed in Providence, R.I., and Omaha, Neb., for a month last summer and public reaction was strong, company officials said.
The sandwich already has been a topic of late-night television monologues as well as postings on Internet message boards, some of which have contended the item was a hoax.
“It was extremely popular in test. Obviously it’s a unique sandwich,