Krispy Kreme partners with Max's

Jun 15, 2008
i know kingcrux has been planning to camp out at the mall of asia since the news of krispey kreme coming to the PI came out. i guess you'll have to wait a little longer jo, probably until the end of the year :tongue:
(being optimistic)

Krispy Kreme Awards Development Rights for the Philippines
Thursday July 13, 8:03 am ET

WINSTON-SALEM, N.C., July 13 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD - News) announced today that it has awarded development rights for the Philippines to The Real American Doughnut Company Inc., owned and operated by the principals of Max's, one of the Philippines' leading restaurant chains.

Krispy Kreme's development agreement with The Real American Doughnut Company Inc. calls for the development of approximately 30 locations over the next five years, with the first location scheduled to open by the end of 2006. The Real American Doughnut Company Inc. will hold a 100% ownership interest in the franchise.

"We are pleased to continue expanding Krispy Kreme's international reach with our franchisee in the Philippines," said Daryl Brewster, President and Chief Executive Officer of Krispy Kreme. "We remain encouraged by the continued growth in our international markets as we move forward with the Company's turnaround."

"We are proud to partner with Max's," said Jeff Welch, Krispy Kreme's Senior Vice President of International and Development. "We believe that Max's, with over sixty years of experience operating restaurants in the Philippines, is uniquely qualified to introduce Krispy Kreme to this important marketplace."

"We are looking forward to bringing Krispy Kreme and the hot doughnut experience to our customers," said Robert Trota, President of Max's Franchising, Inc. "Since 1945, the people of the Philippines have trusted Max's and our quality food products, and we are confident that they will appreciate and embrace Krispy Kreme's wonderful products as well."

About Krispy Kreme
Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded retailer and wholesaler of high-quality doughnuts, including its signature Hot Original Glazed(TM). There are currently approximately 310 Krispy Kreme stores and 90 satellites operating systemwide in the United States of America, Australia, Canada, Mexico, South Korea and the United Kingdom. Krispy Kreme can be found on the Internet at

About Max's
Founded in 1945, Max's is a leading Philippine restaurant specializing in chicken and traditional Filipino food. Max's was started by Maximo Gimenez, a Stanford-educated teacher, and became popular among American occupation troops stationed in Quezon City, Philippines after World War II. The company is known for their signature chicken dish, developed for American G.I.'s and popular among Filipino customers. There are currently approximately 118 Max's Restaurants operating in the Philippines and the United States of America.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of the pending formal investigation by the United States Securities and Exchange Commission and the investigation by the United States Attorney's Office for the Southern District of New York, the pending shareholder class action, the pending shareholder derivative action, the pending ERISA class action, further actions by the Special Committee, our auditors' ongoing review of our financial statements, actions taken by lenders to the Company and its joint ventures and actions taken by our franchisees, dependence on the ability of our franchisees to execute on their business plans, supply issues, changes in consumer preferences and perceptions, the failure of new products or cost saving initiatives to contribute to financial results in the timeframe or amount currently estimated and numerous other factors discussed in Krispy Kreme's periodic reports and proxy statements filed with the Securities and Exchange Commission.

Krispy Kreme Contact:
Laura Smith
Joele Frank, Wilkinson Brimmer Katcher
(212) 355-4449 ext. 154

Max's Contact:
Pam Cosme
Mindshare Global Media Agency
011 - 632 - 8857016 (Philippines)


L I O N H E A R T​
A nonchalant and shy student from Balamb Garden. Equipped with a gunblade, a combined sword and gun, and eager to join the elite military organization known as SeeD who are elite combat specialists who will fight the ultimate battle against the Sorceress for the sake of the world. He is thrown into the dark, mysterious conspiracy of rivalry in a world soon to be plagued by chaos.
A partnership made in franchise heaven
By Lynette Lee Corporal
The Philippine STAR 07/10/2006
Its a contract that boils down to having a relationship. Its difficult when the relationship goes sour, communication breaks down, and promises arent kept," says Robert Trota, president of Maxs Restaurant.
No, hes not referring to the pitfalls of marriage at all, but rather to unsuccessful franchise ventures that he, as head of the Philippine Franchise Association (PFA), has seen in his years in the business.
Franchising, according to Trota, has been in the country since the early 80s when fastfood chains in the US such as McDonalds reached local shores and started sprouting all over. Pretty soon, more companies followed suit and everybody was happy.

End of story? Not quite.
After the initial euphoria of finding their "soul mates" died down and companies settled into their easy chairs, they realized that hey, the honeymoon was over, and it was time to go to work. It happened then, its still happening now.
"Its important for franchisers to look at their franchisees as partners. That way, they can really sit down and talk openly about their shared venture, take care of it and understand what is happening and what each others expectations are," offers Trota.

Like marriage, one has to be sure before plunging into a partnership. Trota says that the most critical part of a franchising business is choosing partners. "It takes about a year to choose, especially those involving big concepts. Smaller ones take a shorter time," says the master franchisee of the world famous Krispy Kreme, which is set to open in November. In Trotas case, for instance, his Krispy Kreme venture took two years to finalize.

A common mistake among Filipino entrepreneurs, says Trota, is thinking that franchising is all about instant money. Nothing could be further from the truth. Money doesnt grow on trees, and so it is that franchisers and franchisees cannot expect returns without doing anything. Both partners have to do their job in assuring that their business is not being neglected.

Dont be like a pseudo-franchise where there are no systems in place, and where the promised support and research and development arent there. "You buy a whole system, a tried-and-tested brand that will support you all the way," he says. Trota clarifies that franchising is not just about copying or duplicating a business, but multiplying a good business. "You cannot franchise if you dont have a track record. You cannot franchise a concept. You can only offer a franchise that exists, that has a good track record, profitability, with systems in place, sustainability, and is a good brand."
The good thing about buying a business thats tried and tested, says Trota, is that you need not go into trial and error and experience growing pains. "You cant afford to make a mistake, especially if you are investing hard-earned money. You want to put your money into a business that is stable," he says.

Well, the good news, folks, is that 90 percent of franchising businesses succeeds. The remaining 10 percent fails due to several factors such as location problems, regulations kinks, or simply a relationship going sour.
Another misconception is that only the big players can franchise. Certainly not, says Trota. If youre observant enough, even those little "carts" scattered in malls and selling everything from hotdogs to accessories to vitamins and bibingka are all franchisees. Called "micro-concepts," these are the babies, if you will, of the franchising business, which cost below P3 million. And its a good way to start, if you dont have that much money but are willing to invest in something worthwhile. But if you have the moolah, then, by all means, invest in something big. Remember the universal law of what goes around, comes around and double or triple that.

Also, entrepreneurs are urged to be more creative. Theres more to the franchising business than just restaurants. Contrary to popular notion, the food business only comprises 40 percent of the franchise business. The rest is a combination of service and retail businesses.

According to a USAID-funded study, services such as security, printing and electronic publishing, food and beverage, car services and accessories, health, cosmetics and toiletries, maintenance and cleaning, laundry, retail, and hotels and motels, have tremendous growth potential in the country. Meanwhile, sunrise industries that are seen to shine soon include retirement villages, health and wellness, education, business outsourcing, telecom and tourism. All it really takes is a little imagination, plus good research on what concept will work well for you. The most important thing, says Trota, is it must be something that you love to do. Filipinos are ready for franchise, notes Trota.
There are some, though, who are quite hesitant to go into franchising for fear of their concepts being copied. "There are systems that protect them from such things. Certain items can be proprietary; for example, some food items are sent to the franchisees already in pre-mixed packs," he says.

This is also the reason why the PFA is very selective about taking in members, Trota says. Each applicant is put on probation for a year. If the PFA sees that proper systems are in place, their track record is good and promises are kept, then applicants are made full members. Launched in 1995, the PFA has done a lot to increase awareness among local entrepreneurs about the ins and outs of franchising. In its upcoming 14th Philippine International Franchise Conference and Expo on July 13 to 16 at the Hotel Philippine Plaza and World Trade Center, the PFA is expected to gather 250 concepts-exhibitors from both the big and small players. With an anticipated 20,000 guests coming in, Trota says the event is going to be the tiangge of business, where speakers from different franchise councils will share new trends, ideas and experiences.

Whats great about these partnerships is that at the end of the day, they can sit down with, say, Jollibee or KFC people and share experiences and tips. "Its more like asking what I can do to help you. The Philippine franchising community, anyway, is not that big to begin with since players are not that many. Kung magaaway-away lang, sayang lang," says Trota.

Again, it all boils down to trust and deep commitment on the part of both partners. The honor system should be observed and whatever misunderstandings should be peacefully settled. Otherwise, both partners will end up with nothing. Separation or divorce like marriage, after all could get ugly and prove too costly.


sapatos yan, hindi trophy
[size=+1](Team Back Spasms)[/size]


KK opened last year here in Toronto and there were massive lines shops started opening everywhere quicker that Starbucks, the donuts were even available at your local groceries...the outcome was a dream...but the growth was too quick and too just a few months ago....KK closed their last store in Toronto...they went out as quick as they came in....
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dOubleO @ gmail . com (just remove the spaces)
If you guys are HUGE fans of Krispy Kreme, I suggest supporting the store as much as possible. Krispy Kreme stores have a tendency to open and close the next year. It happened to two out of the three KK stores in my town.
wow. i thought y'all already had KK's in the philippines...never knew they were just gonna open.
aim: buttahlikeparkay

Chad Johnson on being covered: "It's just impossible,'' Johnson said, with a straight face. "It's not who I'm playing. It can't be done, and I've come to that conclusion. If I had to stop myself, I probably wouldn't be able to do it, either.''
^ Damn...can't wait. Haven't had them since the last time I went to the States...



Hmmmm...Krispy Kreme Doughnuts....Afheao;fhsgo;ehgfilweuhfuieq.... (Homer Simpson voice)
"From North Carolina...At Guard...6'6"...Michael Jordan"
Los Angeles Lakers for life!!!
I'm proud to be a Filipino!!!!!
The Hot Doughnuts Now! sign lights up the Philippines at the City Center, Fort Bonifacio, Taguig City (near Serendra) on November 30, 2006 at 8:30 am. First customer will receive a one-year supply of doughnuts; limited edition Krispy Kreme original t-shirts await the first 500 customers.

Krispy Kreme doughnuts will retail for P30/each original glazed (P265/dozen); P38/each assorted flavors (P335/dozen).
love is taking the air less travelled.
Krispy Kreme gave my company 7 complimentary boxes (for sampling purposes) the other day.

For a first-time taster, I'd say it's quite soft.

Not worth P30 IMO.
Oh.. so will it still be Go Nuts? Man, I have to get my share of that diabetes delight sooner or later

DS Jordan 4 "Black Cat" sz9.5 FS/FT (pref. Nike Blazers or Vans). PM me​
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