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[h1]http://www.nypost.com/p/news/national/lohan_such_baby_jVdQWABj9z0MgXzCv1Nh1O[/h1]
Lindsay Lohan wants $100M over E-Trade ad
Cries over E-Trade ad, wants $100M[h2]http://www.nypost.com/p/news/national/lohan_such_baby_jVdQWABj9z0MgXzCv1Nh1O[/h2]
By KIERAN CROWLEY
The world revolves around Lindsay.
Lindsay Lohan is suingthe financial company E-Trade, insisting that a boyfriend-stealing,"milkaholic" baby in its latest commercial -- who happens to be namedLindsay -- was modeled after her. And she wants $100 million for herpain and suffering, The Post has learned.
The actress filed alawsuit yesterday in Nassau County Supreme Court over the commercialthat debuted during the Super Bowl this year.
The ad -- partof a series starring babies who play the stock market -- features a boyapologizing to his girlfriend via video chat for not calling her thenight before.
SPILT MILK: Lindsay Lohan is suing E-Trade, saying the company istrading on her image with a TV ad that debuted during the Super Bowland features a "milkaholic" baby named Lindsay.
"And that milkaholic Lindsay wasn't over?" the baby girl asks him suspiciously.
"Lindsay?" the boy replies, just before a baby girl sticks her head into the frame and slurs, "Milk-a-what?"
Lohan's lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.
"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia said.
"They used the name Lindsay," Ovadia said. "They're using her name as aparody of her life. Why didn't they use the name Susan? This is asubliminal message. Everybody's talking about it and saying it'sLindsay Lohan."
Ovadia wants an injunction to force the spot off the air, and the Lindsay camp wants every last copy of the commercial.
Chris Brown, a spokesman for Grey Group, which produced the spot, isthrowing cold milk on the controversy, saying it "just used a popularbaby name that happened to be the name of someone on the account team."
Ovadia said E-Trade has violated Lohan's rights under New Yorkstate civil-rights law and used her "name and characterization" inbusiness without paying her or getting her approval.
The lawyersaid that since the spot was seen by hundreds of millions of peoplewatching the Super Bowl and Winter Olympics finals, the firm hasgarnered great profits.
She says Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.
E-Trade could not be reached for comment.
http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1& http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&
Lindsay Lohan wants $100M over E-Trade ad
Cries over E-Trade ad, wants $100M[h2]http://www.nypost.com/p/news/national/lohan_such_baby_jVdQWABj9z0MgXzCv1Nh1O[/h2]
By KIERAN CROWLEY
The world revolves around Lindsay.
Lindsay Lohan is suingthe financial company E-Trade, insisting that a boyfriend-stealing,"milkaholic" baby in its latest commercial -- who happens to be namedLindsay -- was modeled after her. And she wants $100 million for herpain and suffering, The Post has learned.
The actress filed alawsuit yesterday in Nassau County Supreme Court over the commercialthat debuted during the Super Bowl this year.
The ad -- partof a series starring babies who play the stock market -- features a boyapologizing to his girlfriend via video chat for not calling her thenight before.
SPILT MILK: Lindsay Lohan is suing E-Trade, saying the company istrading on her image with a TV ad that debuted during the Super Bowland features a "milkaholic" baby named Lindsay.
"And that milkaholic Lindsay wasn't over?" the baby girl asks him suspiciously.
"Lindsay?" the boy replies, just before a baby girl sticks her head into the frame and slurs, "Milk-a-what?"
Lohan's lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna.
"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia said.
"They used the name Lindsay," Ovadia said. "They're using her name as aparody of her life. Why didn't they use the name Susan? This is asubliminal message. Everybody's talking about it and saying it'sLindsay Lohan."
Ovadia wants an injunction to force the spot off the air, and the Lindsay camp wants every last copy of the commercial.
Chris Brown, a spokesman for Grey Group, which produced the spot, isthrowing cold milk on the controversy, saying it "just used a popularbaby name that happened to be the name of someone on the account team."
Ovadia said E-Trade has violated Lohan's rights under New Yorkstate civil-rights law and used her "name and characterization" inbusiness without paying her or getting her approval.
The lawyersaid that since the spot was seen by hundreds of millions of peoplewatching the Super Bowl and Winter Olympics finals, the firm hasgarnered great profits.
She says Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.
E-Trade could not be reached for comment.
http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1& http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&http://www.youtube.com/v/lEXZ2hfD3bU&hl=en_US&fs=1&