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- Jul 25, 2006
There has been a slew of brand controversies of the years in the basketball arena. Last year, Michael Jordan’s son Marcus was in the middle of a brand controversy between Jordan Brand and Adidas; the latter is involved in yet another brand situation.
We have learned that the NBDL has ordered all non-Adidas brand covered. Seeing that the NBA has an official partnership with Adidas, the NBDL has given Adidas extra logo visibility throughout the NBDL arenas. “Players are obligated to wear adidas – which we provide – unless they have another shoe contract,
We have learned that the NBDL has ordered all non-Adidas brand covered. Seeing that the NBA has an official partnership with Adidas, the NBDL has given Adidas extra logo visibility throughout the NBDL arenas. “Players are obligated to wear adidas – which we provide – unless they have another shoe contract,