New Balance entering Basketball Shoe market

[gimmedatt]

The basketball sneaker space is going through a resurgence in competition, with Puma re-entering the marketplace this fall, and brands such as AND1 and New Balance setting their sights on NBA partnerships again.

https://basketball.realgm.com/wiret...idas-Yeezy-To-Release-Basketball-Shoe-In-2019

The more the merrier when it comes to competition I say.

 

[rob1ne]

Could be interesting..

 

[jaynev]

In addition to New Balance, the Chinese brand Anta could also make an attempt to sign Hayward, according to DePaula. Anta already has Klay Thompson on its roster and signed Kevin Garnett and Rajon Rondo after Boston won the NBA championship in 2008. Hayward also already has a connection to China, as he was endorsed by Peak, a Chinese sneaker brand, during his second season.

New Balance, which has its headquarters in Boston, partnered with the Celtics on their new practice facility recently as part of the company's attempt to gain more traction in the basketball world. Currently, the shoe company does not have a section on its website for basketball sneakers.