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[h1]Sexually suggestive jeans billboard in Newark sends wrong message[/h1][h4]By Barry Carter/The Star-Ledger[/h4][h5]February 28, 2010, 7:32AM[/h5]
Only one thought comes to mind when looking at the new billboard towering above downtown Newark.
Okay, two.
Ed Murray/The Star-LedgerThe billboard for Akoo jeans hovers high at the corner of Market and Washington streets in Newark.Isthe young, seductive woman about to have oral sex with the young man 30feet above a major intersection of the state’s largest city? Or havethey just finished?
Stand at the heart of the centralbusiness district, and look up. If you don’t want to crane your neck,walk back toward University Avenue, then turn around. The billboarddwarfs everything. At night it’s lit up and looks even — well, youcan’t miss it.
This billboard was meant to sellAKOO jeans, a clothing line by popular rapper T.I. . . . but who canthink of jeans when so much is going on?
Let’s see. Her head is just under his crotch. The belt of the jeans is open. Her right hand is between hislegs, reaching upward and grabbing on the back of his pants to exposepart of his underwear. Her left hand, not far from her face, tugs onhis front pocket. Now look even closer. His hand — what! — is over theback of her head. Get the picture now? Does that say JEANS?
“What’s the message here? ‘If Iwear these clothes more women will want to have sex with me,’