- Feb 15, 2000
The winner: Twilight24xJet
Forget simple lines and simple colors, what Nike Basketball really needs to do is become the innovation machine that it once was in the 90's/early 2000's and take some risk. Like the the Air Preassure's in 1990, Air Huarache in 92', the Flightposite 1 in 1999(IMO the greatest Nike Basketball shoe to actually play in), and the Nike Shox BB4 in 2000. I want that feeling, to question whether or not I'm going to eat this week because I have to save my money to get a shoe and when or if I do, to stare at the shoe for days because it is that cool, to run and look for the nearest most updated Eastbay to see what was used to make the shoe. Not because its a hyped retro or that it's limited.
I need Nike Basketball to introduce the public new ways of the use their technology with cushioning and materials to out proform any baskletball shoe out there take some risks to advance even more. Too many of their shoes now are almost the same e.g. really big swoosh with choice of cushioning. Even when it was a "small" change, like max air was "always" used, but Nike decided to have "blown-out" max air that we see in the Barkely series. Or when it was something new and more noticable like Zoom, TL, Tuned, Tubular airs and Shox. As well as a design, color scheme, and marketing plan that is appropriate of what it is that the new and exciting about that shoe. I'm not talking about some crazy colored patent leathers, dumb gimmicks, and all clear soles. I'm talking about style in conjuction with function. The first time I saw the use of Foamposite technology, I was in awe. Zoom Air, a full polyurethane upper that encapsulated the midsole with carbon fiber for stability, and in a crazy alien looking blue color scheme?! I was quite impressed.
Though I might be asking for to much, I guess the bottom line is I want to be impressed again.