Nike launches a sneaker subscription service for kids

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Nike announced Monday that it is debuting Nike Adventure Club, a sneaker subscription for kids ages two through 10. Nike will offer parents three options for their kids: four pairs of sneakers a year for $20 a month, six pairs for $30 a month or 12 pairs for $50 a month. Parents and kids will be able to choose from a selection of around 100 sneakers.

"This is probably one of the best examples of a major brand taking the attributes of a [direct-to-consumer] digital brand" and linking it to its broader strategy, said Bryan Gildenberg, chief knowledge officer at Kantar Consulting.

Nike is targeting time-strapped parents in the suburbs and rural areas who don't live near a shoe store with the program. The company says that dragging young kids to a store every few months to try on sneakers that they will quickly outgrow can frustrate parents. Shopping for kids' shoes online also brings sizing issues and return hassles, the company says.

https://www.cnn.com/2019/08/12/business/nike-sneaker-subscription/index.html
 
41,152
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Joined Aug 6, 2012
How would ya'll feel if the brands started doing this? Would ya'll try it out?
 
12,930
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Joined Sep 22, 2007
Do they have to return them or something?

If not this is good for parents who stress about getting their kids brand name shoes
 
41,152
32,755
Joined Aug 6, 2012
Nah, they keep them. I imagine they don't get to choose the choose. Just like any other delivery service, they just send you something rndom
 
61,686
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Joined May 23, 2005
id do it just on the strength
of my kid having virtually a fresh pair of coke white af1's on rotation constantly
id only get coke whites
 
61,686
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Joined May 23, 2005
I’m sure they will somehow verify the age of the child but there’s also workarounds like using relatives. You also need to take into account kids who grow quickly.
theres a limited selection
so more than likely they dont care
gonna be a bunch of regular shoes
very little "heat" as they like to say
 
16,116
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Joined May 28, 2009
This is crazy.

Netflix started this back in the mid 2000s and it had been a slow cook but now we can subscribe to shoes and order sugar cookies at midnight?

Don’t even need to leave our house but can get everything we ‘need’ with little to no human interaction

I dunno man
 

illvine

formerly drizzyd
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Hmm idea is interesting, but kids 2-10 are going to grow out of them fairly quickly. Also what kind of shoe selection is there? Doesnt seem worth it to me for how young they are
 

SpittaJetLife

Banned
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Joined Feb 14, 2019
This is crazy.

Netflix started this back in the mid 2000s and it had been a slow cook but now we can subscribe to shoes and order sugar cookies at midnight?

Don’t even need to leave our house but can get everything we ‘need’ with little to no human interaction

I dunno man
Prob best to stay at home as much as possible with all these Trump inspired White supremacists running around shooting up public places.
 
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