Nike says high hype is killing the culture / Sneaker culture is “gentrified”

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They wanna better serve the black brown and Asian community...

Well the first thing they need to do is stop giving these lame *** celebs their shoes in the first place.

I blame Kanye lol
 
They don’t give a damn about giving opportunities to the communities who shaped the culture. They’re recognizing that people are tired of being frustrated with not getting a chance to get a pair of sneakers, and are opting to go with other brands that don’t make them jump through hurdles.
 
It’s not that it’s gentrified. There are more people buying sneakers now. Sneaker culture generally consisted only of Gen X and Millennials for most of the 90’s, 2000’s, and 2010’s. Now you have a whole new generation of sneakerheads in Gen Z. The entire culture increased by 33% the last few years.. it’s only going to get worse.
 
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