- Joined Jan 27, 2013
I know people laugh at that, but supply chain disruptions have resulted in some weird stuff happening. To my knowledge the reverse has been true, for example, in the grocery realm. So Frito-Lay had some plants shut down because of coronavirus, so for a while there Doritos were gone. Then when they came back, they were, and are, just the basic flavors. Nacho. Cool Ranch. Some of the flavors they'd be doing since before COVID that were reliably on shelves, aren't. But that's the opposite of what you're making fun of. Seems Frito-Lay stopped producing low/ no hype flavor variations, and went to only producing 'high demand' flavor (read: typical or standard or expected) Doritos.They can mass produce low /no hype shoes but not high demand shoes bEcAuSe oF CoRoNaViRuS
But who knows what impacts Nike has felt. I've never taken the time to look into shoe market reports or supply chain updates but I could easily see a scenario where it could match up to the Frito Lay example. If the true basis for why a certain slice of "weird" Dorito flavors aren't being manufactured in perhaps unproven markets in my area, perhaps its because the process for getting those sent to stores was more speculative, whereas the market for the regular "Cool Ranch" type flavors is so predictable, the company can feel safe sending those out.
So if that translates to Nike, where you have the cheaper/no hype shoes being reliably bought by your Footsites/Kohls/Pennys/Macys/Nordstroms/NDC, those sales can be counted on. But if you produce a bunch of other shoes where you may have an instant sellout or you may just be seeding the reseller market, those products might take longer to analyze demand and manage the launch of, and thus get the green light back to the factory for production. With the lower-end stuff, they just ship it out like they've done forever. I'm guessing the business agreements for that stuff are bare bones (relatively) and sign-off doesn't take much.
With these SNKRS type releases, they have to actually manage the release, or guess what, you start getting articles written about how you handled it. So it may indeed be that they can't reliably handle these high-demand shoe releases with the same ease as no hype ones.
And I'd also guess that capitalism comes into play here. Nike is still a mega corporation. If they can get instant sell-out on, say, the upcoming Bruce Lees, or the already released EYBLs or Big Stages or 5xChamps, then to me it's an acknowledgement of a trade-off situation.
Because capitalism and supply and demand says that if Nike knows that the Bruce Lees are gonna sell out instantly at the $190 price or whatever, that means that they should raise the price. At what price would the shoe still sell out on the day of release? And how many more units can you add?
I think it's pretty clear the Bruce Lee's price could be $300 and they would still be gone day 1, at least in sizes 9-13, even if they increased the amount of inventory by 50%.
So do you want it the way it is now? Hard to get but a price that doesn't crush the wallet?
Or do you want Nike to do what capitalism does for products that aren't basic necessities, and make these release prices $300-$400?
(this is obviously just a partial analysis and doesn't go into detail about the other effects of people buying a $350 shoe and how that would affect saw-it-on-foot sales, and the many other considerations that go along with this)
I hate not being able to buy the shoes I want. Believe me I get it. But given the choice between those two options, I'd probably leave it this way. You win some, you lose some. Rather than "you always win, but your pockets are hurting after paying $1000 for 3 pairs of shoes".