Nah it makes perfect sense man. You're looking at it differently. A) The purpose of pushing this limited product is the general hype that it produced. We're here talking about it still. It's creating hype/focus on AF1's and Nike, period. B.) It's amazing business for Scarrs pizza as folks are talking about that place even though they never heard of it. Lots will probably even visit next time they're in NYC just because of the shoe. C.)Nike don't care if shoes end up on Ebay or StockX. Stop that. StockX and Ebay second market sales help Nike overall as a brand. Hype/limited/FOMO is king. Exactly.