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i think most of it just needed clearance to be used with little to no compensation other than free advertising for the character
with millions watching it, that's just free marketing or new eyes to the old pop stuff that can get discovered by the new generation
plus with Spielberg calling, many aren't going to say no and many of those that own the ip just wants to be involved with the dude and probably in hopes they can call him one day and return the favor
iirc the biggest ones they couldn't get clearance for was deckard from blade runner because 2049 was coming out and ultraman which they replaced with the iron giant instead
with millions watching it, that's just free marketing or new eyes to the old pop stuff that can get discovered by the new generation
plus with Spielberg calling, many aren't going to say no and many of those that own the ip just wants to be involved with the dude and probably in hopes they can call him one day and return the favor
iirc the biggest ones they couldn't get clearance for was deckard from blade runner because 2049 was coming out and ultraman which they replaced with the iron giant instead