Originally Posted by tyisny
Excellent Read... The Writing has been On the Wall for years!!! Ye has always expressed his distrust for the government and the Forced views and beliefs of society. From the very First album and the author of that article did a great job of finding exact quotes in the music that relate to everything he's saying on "New Slaves".... The same content was splattered all over te "Money Talk" Album of WTT and MDBTF.... they have to get to a certain point a certain relevance before they can talk about true issues and it seems as if Ye feels he's there.
He's at a level where people are FORCED to hear his message, hence why it's been this new atmosphere of Religious themes in his work (New God Flow, Power, No church In The wild) he's clearly questioning society and the restraints that are placed upon you when praising one religion. He is trying to have his music serve as something like a new gospel to the Demographic that needs the change the most & that happens to be the 16-35 African American men (Who happen to rely on hip-Hop & Pop culture the most).
Another thing about new slaves in relation to his album marketing is how congruent they are to eachother, this isn't being promoted like this because it's simply a creative and new marketing scheme Ye has gotten to a point where he literally doesn't need the corporations but he'll gladly use them the way they used him.
"**** You and Your Corporation ya'll can't control me"
so instead of using the traditional ways and choosing a single, having to choose a "Radio Friendly" song and work that, having to do giant Network award shows etc etc.... He's COMPLETELY took the situation into his own hands, his eyes are open (Hence the SNL performance his eyes start off closed, then slightly open to fully awaken by the end) he knows that all he needs is music and the people's support all the other workings of these corporation just distort his artistry the way he wants it presented.
I think this album is going to be a full out onslaught on consumerism, Racism, oppression, goverment and anything that he felt needed to be challenged and brought into the spotlight of America. Hence why he's keeping it under wraps like this. He knows if it was to be given away like say MDBTF the media and internet critics alike will blast their opinions and sway people's opinions on how they should view the album as opposed to listening to it with a clean slate.