Nike Has Officially BANNED Midnight Releases

Originally Posted by beansietime

Originally Posted by Jada2001Retro

Originally Posted by G o D Jewels

So I can pre-order NBA 2K (or any other game for that matter) from GameStop to save myself the hassle, but I can't do the same for a pair of shoes?

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 @ comparing shoes to a video game.

People get shot, stabbed, jumped for shoes...when was the last time you saw someone get mugged for their copy of 2K?

  

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that's the point he's making. no one is getting jumped because production is set to meet preorder demand and then some. that business model doesn't work for Nike though since 2k Sports puts out 3-5 new release products a year and Nike puts out 3-5 new release products a weekend.

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Thank you, I thought what I was implying went without saying. Some people struggle with reading comp, and that's understandable.

But I have to point out that while Nike puts out 3-5 new releases a weekend, they really only put out 3-5 new releases a year that garner the type of hype/attention that brings out the campers and violence.

Long story short, select releases could benefit from having a pre-order system like GameStop has.

Originally Posted by G o D Jewels

Some people struggle with reading comp, and that's understandable.

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2012 man.

they really need to come up w a better way to do releases

Originally Posted by G o D Jewels

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Thank you, I thought what I was implying went without saying. Some people struggle with reading comp, and that's understandable.

But I have to point out that while Nike puts out 3-5 new releases a weekend, they really only put out 3-5 new releases a year that garner the type of hype/attention that brings out the campers and violence.

Long story short, select releases could benefit from having a pre-order system like GameStop has.



Ultimately I think this might be the route that Nike takes if the violence and negative publicity continues in spite of whatever new "rules" that they put in place for negative publicity.  Although it seems that the Jordan retro releases have been garnering a lot more attention since the concord release, that hype will probably die down within a year or two. Especially since people have learned since the X's (stealth X's specifically) that there won't be an enormous profit to be made on every seemingly limited release that Nike/JB puts out.  It's just a matter of the hype that the few limited releases creates becoming less profitable than all of the negative coverage that those releases comes with. 

And correct me if I'm wrong, but the idea of the quickstrike release is still relatively new for Nike isn't it (as in the last decade or so)? I wasn't really buying sneakers back in the day, but wasn't the popularity and success of the brand basically built from the association with JB and the ridiculous level of quality, design, and craftsmanship? If there were any really limited sneakers from back then it mainly seems like they were 1 of 1 and created for a specific person or occasion, or they were game worn or samples?

As for the people saying that Footlocker won't follow these rules because they're Nike's biggest account; you're incorrect.  If Nike were to say that if a footlocker store broke the rules about releases they would immediately lose their Nike account; I would bet money that every footlocker across the country would follow those rules to the letter.  Nike can find other retailers if footlocker were to go out of business, but if Footlocker were to not be able to carry Nike products they would definitively lose a large portion of their market share.

Lastly, if you believe that the odds of being robbed in broad daylight when there are bound to be other customers/pedestrians around the mall/shopping center/strip/wherever your spot is at is the same as getting robbed at midnight in a virtually empty parking lot then you must have the dumbest, ballsiest goons in the country around you.

Ok, essay finished.

A raffle Nike? Wow, suck a @*#&.

So in essence I have to WIN the "privilege" of giving them my hard earned money? +*%% you Nike, I refuse to play that game.

The idea is good in theory. I mean...cutting down on the stuff that happens in the dead of night to individual patrons. I've never camped for a shoe, and never will...but buddies of mine that have, usually go 3 or 4 deep for safety reasons. It's the dude that rolls solo who's most at risk, so I see the point.

Also, there are ways to circumvent that release date criteria, I've seen it done back when I worked at FootAction back in the day. We had the Powder Blue 10s and the Foot Locker in the same mall was selling them under Air Trainer Max sku and then doing an exchange/return for them on the release date. Well my manager sent his brother down there to buy a pair, so he could catch them up so we could sell them early as well. And yes...it worked. Corporate got the go-ahead to level the playing field so we dropped them a few days early, and that Foot Locker lost its Jordan contract for a few months on the Sig Line. But now with retro J's being 160+, the only sku that would match would be the latest Air Max. And if it's XI's then that would be something different. Also setting it up as "cash only" for the "pre release" time transactions would make it VERY easy to ring out the shoes with a NO RETURN policy (therefore avoiding any issue with getting caught), and then enter the transactions after the scheduled release date time. I could see mom and pop stores doing this, as well as any shady "big-box" managers, just to drive the hype.

Originally Posted by DUB 253

A raffle Nike? Wow, suck a @*#&.

So in essence I have to WIN the "privilege" of giving them my hard earned money? +*%% you Nike, I refuse to play that game.

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This. Yet, I shall continue to succumb. Lol.

Originally Posted by bgizzle1186

Originally Posted by DUB 253

A raffle Nike? Wow, suck a @*#&.

So in essence I have to WIN the "privilege" of giving them my hard earned money? +*%% you Nike, I refuse to play that game.

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This. Yet, I shall continue to succumb. Lol.

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I'd rather have a raffle than have to give up a week of my life to live like a bum outside of a store.  It's really the lesser of two evils, if they're not going to produce enough pairs to meet demand.

It was bound to happen after the Galaxy Foam fiasco.

TO PEOPLE SAYING NIKE CAN'T CONTROL THE PRODUCT ONCE IT'S AT THE RETAILER, YOU ARE RIGHT, BUT WHAT THEY CAN DO IS NOT SEND THOSE STORES ANYMORE HOT RELEASES. SEE HOW QUICKLY THEY COMPLY THEN. NIKE HAS ITS OWN CUSTOMERS BY THE BALLS.

I honestly think this is just a PR move. Nike has taken a lot of heat from media outlets that have no clue about the sneaker game over 2 releases so they have been forced to do something. It will be interesting if they actually enforce this. I personally think nothing will change for your mom and pop stores. Only thing I think that will change is for major major releases at major locations. Fact is your mom and pop store is still going to sell to their usual customers. You aren't going to burn your customer base. And lets be honest most reps that are supposed to be enforcing these types of rules are breaking the rules themselves.

Originally Posted by Ayipapi

Originally Posted by BrotherForReal

You're so clueless. You must be >20. 

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Originally Posted by Magic1978


You used the greater than sign

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 How's my typo take away from the fact that YOU still KNOW nothing about Nike and it's past dealings with Footlocker.

Ignorance runs rampant on this board.

What nike needs to do is focus on these stores allowing all their employees to buy up most of their shipment, especially limited releases, and managers taking money under the table to hold pairs for people.

Originally Posted by BrotherForReal

Originally Posted by Ayipapi

Originally Posted by BrotherForReal

You're so clueless. You must be >20. 

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Originally Posted by Magic1978



You used the greater than sign

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 How's my typo take away from the fact that YOU still KNOW nothing about Nike and it's past dealings with Footlocker.

Ignorance runs rampant on this board.

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Again typos ain't your only problem homie...the footlocker Nike beef was back in 2002/2003...as a result HOH was born...but YOU know that already right???

Some of you dudes make me laugh...again...there is a happy compromise between Nike and FTL...before you make a comment understand the business of each not just your thirst of sneakers...unfortunately your THIRST doesn't do +$$@ for Nike...its them endless kicks that makes the bottom line fatter...

Originally Posted by wyocowboy2014

I honestly think this is just a PR move. Nike has taken a lot of heat from media outlets that have no clue about the sneaker game over 2 releases so they have been forced to do something. It will be interesting if they actually enforce this. I personally think nothing will change for your mom and pop stores. Only thing I think that will change is for major major releases at major locations. Fact is your mom and pop store is still going to sell to their usual customers. You aren't going to burn your customer base. And lets be honest most reps that are supposed to be enforcing these types of rules are breaking the rules themselves.

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THIS!

  

Originally Posted by memphissfinest

TO PEOPLE SAYING NIKE CAN'T CONTROL THE PRODUCT ONCE IT'S AT THE RETAILER, YOU ARE RIGHT, BUT WHAT THEY CAN DO IS NOT SEND THOSE STORES ANYMORE HOT RELEASES. SEE HOW QUICKLY THEY COMPLY THEN. NIKE HAS ITS OWN CUSTOMERS BY THE BALLS.

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I actually created a thread about this some time ago...who really has the power??? Truth is for every HOT release Retails take tons of crap that don't sell in order to GET those hot releases...FTL takes ALL Nike orders...there reward...HOH....I'm not really sure who has who by the balls...it's a very interesting debate though...

It's just a PR move

You can use the Galaxy Foam release down in Orlando as an example. They had problems with that release at night and during the day. People have been robbed in the morning at releases. Someone got robbed here at the Cement IV release.

For the concords, most of the problems occurred for stores opening up in the early morning, because most stores don't do midnight releases.

IMO it's the stores and malls that need to develop a system that best suits them. Nike isn't going to pay for extra security or damage to their store. A preorder or midnight release might work best for a particular store. If you tell me not to do this, then give me an alternative. I bet you Nike can't come up with a solution, because the real solution is to produce more sneakers for big releases like the concords or bred XI's. If you know there were problems with the space jams and cool greys, why wouldn't you produce more for the concords? Stop trying to hype up sneakers slapping a limited tag on everything. What's next, are they going to stop people from camping out? Nike's just trying to displace blame and take it out of their hands.

I honestly dont see a ban on midnight release changing anything, the same dudes lining up for 12 am will just wait another 10 hrs till the store opens.

Might even be a lil more dangerous, bunch of dudes online at 3 am with 3-600 cash in their pockets.

Nike just make more ^%$##@! shoes please!!

Originally Posted by Ayipapi

Originally Posted by BrotherForReal

Originally Posted by Ayipapi



Finally someone that understands the business...



OP sorry to be the one to tell you but Nike doesn't have the ability to tell its customers (footlocker etc) what to do once they receive there products...it's call SUGGESTED retail price for a reason...



Nike can ban mid night release at IT'S retail locations only.

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how old are some of you? Nike has already taken Nike/Jordan product from Footlocker because of abusing the Release Date set forth when they order their stock.

Nike DOESN'T NEED Footlocker/Finishline/etc. No one wants to risk their bread and butter accounts with Nike.

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You sound straight up stupid right now...you do realize that Footlocker Inc is Nikes biggest customer right???

What you think Nike makes its billions off of you and NT heads????? Stop it...

You know how much product footlocker picks up from Nike that sits and sits...for every Yeezy there's 30 to 40 models that people could careless about...

Nike is a BUSINESS...it's BUSINESS is WHOLESALE distrubution...RETAIL only accounts for maybe 20 to 25% of there bottom line...so to your point basically your saying Nike doesn't care about 70 to 80% of its business???? Dude stop it

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Yep. If Footlocker/Venator doesn't distribute the Nike's products, Nike will be stuck with the problem of not having places to sell their shoes. Sure, they have online and other retailers, but I would assume Footlocker is their biggest retailer. To cut them off would mean Nike's sales would take a huge hit.

Back to the original topic, the only way it could work where midnight releases are banned is if the higher-ups from Nike and the retailers agree to comply. Otherwise, there's really no way for Nike to tell them to not do midnight releases. For those that say that Nike has certain rules such as release dates, we all know these rules aren't enforced 100%. Just look at the tons of mom-and-pops in New York that sells sneakers early for 2-3 times retail.

Originally Posted by bgizzle1186

Originally Posted by DUB 253

A raffle Nike? Wow, suck a @*#&.

So in essence I have to WIN the "privilege" of giving them my hard earned money? +*%% you Nike, I refuse to play that game.

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This. Yet, I shall continue to succumb. Lol.

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Unfortunately I agree.  I think pre order in the middle of the day is the way to go.  While the kids are in school 
or revert to wednesday releases and have all these idiots have to skip school to get pairs like the old days before i started collecting 

Originally Posted by ElijahDukes

dropping the midnight release is awful because people are gonna have to wait overnight now til the morning. instead before it was wait in the evening and get your shoes at midnight, and then go home and sleep

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In reality, it's any type of release that will cause mayhem, regardless of the time. If retailers do it in the mornings at, let's say 8 a.m., there will still be chaos at that time for a hyped release. People will line up and get rowdy for Concords whether they release at 12 a.m. or 8 a.m.

Originally Posted by Skip2MyLou23

Originally Posted by Ayipapi

Originally Posted by BrotherForReal



how old are some of you? Nike has already taken Nike/Jordan product from Footlocker because of abusing the Release Date set forth when they order their stock.

Nike DOESN'T NEED Footlocker/Finishline/etc. No one wants to risk their bread and butter accounts with Nike.

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You sound straight up stupid right now...you do realize that Footlocker Inc is Nikes biggest customer right???

What you think Nike makes its billions off of you and NT heads????? Stop it...

You know how much product footlocker picks up from Nike that sits and sits...for every Yeezy there's 30 to 40 models that people could careless about...

Nike is a BUSINESS...it's BUSINESS is WHOLESALE distrubution...RETAIL only accounts for maybe 20 to 25% of there bottom line...so to your point basically your saying Nike doesn't care about 70 to 80% of its business???? Dude stop it

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Yep. If Footlocker/Venator doesn't distribute the Nike's products, Nike will be stuck with the problem of not having places to sell their shoes. Sure, they have online and other retailers, but I would assume Footlocker is their biggest retailer. To cut them off would mean Nike's sales would take a huge hit.

Back to the original topic, the only way it could work where midnight releases are banned is if the higher-ups from Nike and the retailers agree to comply. Otherwise, there's really no way for Nike to tell them to not do midnight releases. For those that say that Nike has certain rules such as release dates, we all know these rules aren't enforced 100%. Just look at the tons of mom-and-pops in New York that sells sneakers early for 2-3 times retail.

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Nike is the Apple of computers. Look at what Apple has done to Best buy (well they claim apple to be the problem).
Venator may have a little bit more pull now cause they monopolized 3 chains and eastbay but at the same time...Finishline, Shiekh, shoe palace, millenium can all benefit from managers at FL.CH.FA going against the rules. History repeats itself. 

I really could care less. If I can't get something I like online or without a hassle...I pass.

But to think that Nike has no power over their retailers is dumb.

Nike has already successfully turned their Factory store into it's own exclusive quickstrike/tier 0/limited/camp for days store front with the Banned 1s. And in reality, NT's are the only organized retail location come "limited" release. 

The best answer? Produce and release more quantities. You've already achieved all the hype possibly and now it's to the point where it's starting to hurt more than help. Reverse the trend. It's not like there's any competition whatsoever so they can't really lose.

And then when then tide slows down again, start back with limits and hype again.

Originally Posted by johngotty

 It's not like there's any competition whatsoever so they can't really lose.

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Exactly.

what if they didn't do release dates anymore, just put the shoe on the floor when you get it in shipment, if people only have a general idea of when the shoe is gonna come out then it might be better overall.