Call of Duty: Black Ops 3 pre-orders 'significantly' higher than Advanced Warfare Quote:
Speaking during last night's earnings call, Eric Hirshberg, president and CEO, explained why the publisher is so confident about the game's imminent launch.
"We couldn't be more excited about the launch this Friday," said Hirshberg. "We have strong momentum indicated by a number of factors, but just to name a few: the growing engagement around the past Black Ops titles; the significant year-on-year lift in pre-orders; consumer sentiment around our marketing assets which is more positive for Black Ops III than any Call of Duty title on record; a great partnership with Sony across consumer, trade and custom PS4 bundles; and our ranking as Neilson's Number One Most Anticipated Title of the Year."
Assassin's Creed Syndicate sales "clearly" impacted by UnityBut rebounding due to positive word of mouth.
Speaking last night during an investor call, Ubisoft exec Alain Martinez explained that the negative reaction to last year's Assassin's Creed had sparked a noticeable dip in franchise sales year-on-year.
Unity arrived with an array of bugs and low performance across all platforms, although images taken from the game's PC version - which seemed to fare worst - ended up being most widely shared. Ubisoft issued a number of patches over subsequent months but by then the damage had been done.
"Clearly in our first week we were impacted by what happened with Assassin's Creed Unity," Martinez said.
But Syndicate's second week sales beat those of Unity's, he continued. And, all things considered, Syndicate may still end up beating its predecessor.
"We seem to experience the same sales curve as [Assassin's Creed 4: Black Flag]," Ubisoft boss Yves Guillemot noted. "Versus Unity, Syndicate was down in the first week but nicely outperformed it in its second week as it benefitted from positive word of mouth."
Guillemot would not answer whether combined two-week sales of Syndicate were still below those of Unity over the same period, but again pointed to Black Flag as an example of where lower launch sales were evened out by a much higher cumulative sales in the long run.
Player engagement for Syndicate is far higher than last year, Guillemot concluded, and Ubisoft is confident that Syndicate will do the business over the whole holiday season due to positive reviews and word of mouth.
I thought it would be interesting to see how these two titles are doing since a lot of people claim that franchise fatigue has set in.
I don't think either of these 2 will reach their peak in terms of sales but word of mouth for syndicate is surprisingly good and the same for the COD beta so it's good to see them rewarded for this and to me shows that rather than fatigue, the quality of the games was more of a deciding factor.
Good to see gamers voting with their wallets when either Activision or Ubisoft release a bad game.