Air Jordan 4 "Prism" Preview & Early Thoughts

this just proves that jordan brand has no clue what theyre doing
They know exactly what they're doing. JB and Nike are all about marketing. They have folks killing each other to pay retail prices. Half of the colorways that come out now would've been called variants 10 years ago. The primary target has shifted from older guys who want OG colorways to the kids who just want "heat".

It's all about the bottom line. They'll slap on some story, make this limited, and it'll sell like hot cakes.
 
UH OH guys get ready, these of course will get copped by many. 
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Stumbled across this while doing prelim Christmas shopping for the wife.  Best believe she AIN'T getting this BS.
 
theres still no clear pictures of it lol... all this doernbecher reflective hype maybe
 
"This retro was inspired by the mirror Jordan used to look at before leaving his hotel room...."


watch they spin something similar for these :lol:
 
I got a feeling these will be the 4's from the "lab" collection, patent leather from the 11 on the 4, disgusting shoe btw
 
I actually really like these. You NTers must not like the idea of the future.

Will be wearing these with my Marty Mcfly BTTF hat, and Nike Sprint Hooded Jacket in Metallic Gold. 
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Da future is here. 
 
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